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Online Marketing for Healthcare: A Practical Prescription
Dentists, Doctors, internet marketing
Online Marketing for Healthcare: A Practical Prescription
27 January 2014

When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

    10 Easy Ways to Create Content When You Are Strapped for Time
    Home Page Blog,Marketing/Branding
    10 Easy Ways to Create Content When You Are Strapped for Time
    21 January 2014

    If one of your small business resolutions for 2014 is to start creating content on a regular basis that is useful, relevant, and interesting, here is a cheat sheet of sorts that will help you stick to that commitment without stressing out, losing your mind – or burning up too much of your time. 1. Share your take on news that could positively or negatively affect your customers. Read more…

      Why Online Retailers Need To “Think Green”
      eCommerce, Home Page Blog, Marketing/Branding
      Why Online Retailers Need To “Think Green”
      20 January 2014

      Are you targeting “green” consumers in your marketing? You should be. More than 50 percent of U.S. online adults identify themselves as “green” consumers, according to a Forrester report that surveyed over 4,500 Internet users. The study found these consumers—a whopping 90 million Americans—are either “interested” or “very interested” in purchasing environmentally friendly products or buying from companies that are involved in environmental initiatives. Read more…

        7 Ways to Be a Better Woman in Business in 2014
        Home Page Blog, Marketing/Branding, Women In Business
        7 Ways to Be a Better Woman in Business in 2014
        14 January 2014

        Being a woman in business is a tough balancing act. We’re expected to look like a woman but act like a man. If we look too much like a woman, though, we are called a rhymes-with-shut. Read more…

          Whether They’re Rich or Poor, Shoppers Demand Deals
          Home Page Blog, Marketing/Branding, On Your Way
          Whether They’re Rich or Poor, Shoppers Demand Deals
          9 January 2014

          The economy is improving—but you wouldn’t know it from shoppers’ spending habits. Shopper price sensitivity is up significantly over last year—and that holds true for consumers at all income levels, reports the Parago Study Shopper Behavior Study 2013. Shoppers will do whatever it takes to get lower prices on products and services, from showrooming on their smartphones to driving all over town and, of course, doing endless research online before they commit to a purchase. Read more…

            5 New Year’s Resolutions for Small Business Owners
            Home Page Blog, Marketing/Branding, social media
            5 New Year’s Resolutions for Small Business Owners
            7 January 2014

            I don’t know what it is about the start of a new year, but I am always eager to make it the best year for my business ever. To that end, I typically think about all of the things that I’d like to do differently and better, but this year, I decided to write them down and actually resolve to do them – and not give up or conveniently forget about them by January 20. Below are a list of marketing-related resolutions – some of which are actually mine – and others I included based on the things I see my small business clients struggle with from year to year. Read more…

              8 Top Brand Trends for 2014
              Getting Advanced, Home Page Blog, Marketing/Branding
              8 Top Brand Trends for 2014
              6 January 2014

              1. Consumer empowerment. For businesses in the health-care, fitness or food industries, in particular, Obamacare is having an effect on how consumers view themselves. Read more…

                How to Craft Content That Attracts B2B Buyers
                Getting Advanced, Home Page Blog, internet marketing
                How to Craft Content That Attracts B2B Buyers
                27 December 2013

                What are B2B buyers looking for when they start their search for products or services—and how can you attract them?  A recent report by Pardot has some useful insights. First, the vast majority of B2B buyers do extensive online research. For nearly three-quarters (72 percent), the research begins by searching on Google.Other places where B2B buyers search for information include personal networks (15.5 percent), Yahoo (5. Read more…

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