Follow Us:
Destination Failure: Why It’s Not Always The Worst
Empowerment, Entrepreneurship, Mayra Ruiz-McPherson
Destination Failure: Why It's Not Always The Worst
26 May 2010

On any given day, no matter what you think, perceive or know about me, one thing I’m sure you don’t know – at least until now – is that I’m afraid. Well, it’s many things, really. I actually don’t know where to start because the list is so long. Read more…

    From Me to We: Growing a Solopreneur Business
    Mayra Ruiz-McPherson, Solopreneurship, Women In Business
    From Me to We: Growing a Solopreneur Business
    19 March 2010

    Since 2007, life as a marketing practitioner has been all about me, myself and I. No we’re not talking conceit — we’re talking running a business as a one (wo)man army. This “solopreneur” structure actually worked quite well in the beginning. Read more…

      Retreat, Status Quo, Or Forge Ahead? A Blogger Reflects
      Mayra Ruiz-McPherson,Women In Business
      Retreat, Status Quo, Or Forge Ahead? A Blogger Reflects
      11 February 2010

      The last time I contributed to this blog was several months ago. Sorry about that … it wasn’t a purposeful act; simply that the time between then and now has been full of not just work but unexpected opportunities and unbridled growth. As a result, yours truly has been in perpetual sweat equity mode, sleeping less than four hours a night (sometimes, even much less than that). Read more…

        “TV News Reporter Called in One Hour”: Brainstorms and Benefits of Content Sharing – 5 Minute Video Chat
        Grow Smart Business, Interviews, Mayra Ruiz-McPherson
        4 September 2009

        Great news for one Women Grow Business blogger, one apple pie baker, and tons of small business owners seeking more about content sharing (… more in this fun conversation below). I met Mayra at DC’s local Channel 8 studio for her live interview with the Washington Business Report (just search for Mayra Ruiz to find her archived interview!). Read more…

          Vacation, Twitter, and a Blog’s Death: Seeing Your Market Position Anew
          Marketing and PR, Mayra Ruiz-McPherson, social media
          Vacation, Twitter, and a Blog's Death: Seeing Your Market Position Anew
          29 July 2009

          Are you planning any kind of getaway these next few weeks of summer? If so, beware. Too much joy, peace and reflection during your vacation may result in blog death. Earlier this June, I took a brief working vacation to Myrtle Beach, South Carolina and was able to sneak in pockets of family time whenever possible. Read more…

            My Clients and Their Brands: a Marketer’s Catch 22
            Marketing and PR, Mayra Ruiz-McPherson, social media
            My Clients and Their Brands: a Marketer's Catch 22
            2 June 2009

            As a marketing, PR and communications consultant, my days are full of the act of promotion for my clients. From the moment my eyelids flutter open in the morning until I drag myself back to bed late at night, I spend many hours promoting client products, services, outreach efforts, programs, events and the like. Everything I write, everything I design, every hyperlink I click and every stroke of my keyboard is dedicated to promoting my clients, period. Read more…

              SocStardom3 (see you tonight!): Whether Joining Us In-Person or Virtually, We’ve Got Your Coverage
              Events, Grow Smart Business, Mayra Ruiz-McPherson
              SocStardom3 (see you tonight!):  Whether Joining Us In-Person or Virtually, We've Got Your Coverage
              1 June 2009

              Guest post from Mayra Ruiz-McPherson, regular guest contributor to Women Grow Business. Mayra works as an independent marketing strategist and social media enthusiast. With over 14 years of marketing and communications experience, Mayra helps businesses and non-profits with all aspects of their brand identity, outreach communications, and competitive positioning. Read more…

                PR Drivel: There’s a Better Way to Communicate with Your Stakeholders
                Marketing and PR,Mayra Ruiz-McPherson
                PR Drivel:  There's a Better Way to Communicate with Your Stakeholders
                29 April 2009

                Guest post from Mayra Ruiz-McPherson, regular guest contributor to Women Grow Business. Mayra works as an independent marketing strategist and social media enthusiast. With over 14 years of marketing and communications experience, Mayra helps businesses and non-profits with all aspects of their brand identity, outreach communications, and competitive positioning. Read more…

                  Join the Small Business Forum Community
                  The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online