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Women and PR: It’s In The Genes (and Jeans)
Communication Skills, Marketing and PR, Michelle Tennant
Women and PR: It's In The Genes (and Jeans)
24 May 2011

Women have the natural ability to be good at public relations; it’s in our genetic make-up. Experts have discovered that there are actual differences in the growth structure of men and women’s brains causing us to react differently to events and stimuli. It has been joked about for years and proven by scientists. Read more…

    3 Tips to Ensure Trust, Credibility, and an Easy Buying Experience
    Marketing and PR, Michelle Tennant, Sales Strategy
    3 Tips to Ensure Trust, Credibility, and an Easy Buying Experience
    30 March 2011

    The other day I tuned into Dr. Oz, one of my favorite daytime shows, and he was raving about RecycleBank. com. Read more…

      Increasing Exposure with the Swiss Cheese Method
      Marketing and PR, Michelle Tennant, social media
      Increasing Exposure with the Swiss Cheese Method
      2 March 2011

      if you wanted to know something you trudged across campus, no matter the weather, and planted yourself in front of the microfilm. This was our version of the Internet; Google was still a twinkle in someone’s eye. It was a long and painstaking process that drove many a student to coffee addictions and sleepless nights. Read more…

        3 Ways to Flirt and Score a Date with the Media
        Marketing and PR, Michelle Tennant, Women In Business
        3 Ways to Flirt and Score a Date with the Media
        3 February 2011

        Recently, I had a day-long, playful email interaction with fabulous, good-looking male freelancer Myatt Murphy. It got me to thinking: creating and cultivating healthy relationships with the media is a lot like being in high school – trying to get the captain of the football team to notice you and ask you out. It’s not going to happen if you don’t speak up. Read more…

          Good Things Do Come To Those Who Wait
          Marketing and PR, Michelle Tennant, Women In Business
          Good Things Do Come To Those Who Wait
          7 December 2010

          Working in the PR and publicity industry has definitely made me a believer of the old cliché “Good things come to those who wait. I’m always tip-toeing on a deadline, scheduling interviews with little time to spare and getting my clients placements with no wiggle room for lollygagging. Usually the placements and results happen soon after I send my pitch, but other times it could take months, or even years, as I recently learned. Read more…

            Getting Over The Pass
            Marketing and PR, Michelle Tennant, Women In Business
            Getting Over The Pass
            19 November 2010

            I’ve written a lot about what people should do when it comes to taking on a publicity campaign. The tips and strategies I lay out are — for the most part — simple and could be considered common sense. But I frequently come across a lot of people who still have problems when it comes to their PR initiatives. Read more…

              Release Yourself From The Press Release
              Marketing and PR, Michelle Tennant, Women In Business
              Release Yourself From The Press Release
              28 October 2010

              I’ll tell you this as gently as I can: Press releases don’t always work. So don’t send them out thinking they’re going to get you on Oprah, The Today Show, Good Morning America or CBS Early Show. A lot of people still think press releases are the best way to get the media to notice them, but to the busy media professional, press releases say: “Here’s something everyone is going to get at the same time as you. Read more…

                Surf’s Up
                Marketing and PR, Michelle Tennant, Resources
                Surf’s Up
                21 September 2010

                Surfing the daily wave of breaking news is the key to scoring media placements to help promote you and your business. When news happens, the media scramble to find ways to relate it to the lives of their audience, including reaction from everyday people, and analysis and commentary from experts. This is one place where you can come into the picture as a source to get some great publicity for you and your business. Read more…

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