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Web.com Small Business Tip of the Day: Button Up Those Emails
Getting Advanced, Home Page Blog, Mobile marketing
Web.com Small Business Tip of the Day: Button Up Those Emails
7 August 2013

Since 43 percent of emails are opened on a mobile device such as a tablet or smartphone, your goal is to make the process as easy as possible for a mobile user. One cool way to do this is to add mobile-friendly buttons to your email messages. Just about any image, from a photo of a menu item, to a social media icon, to your business’s logo, can be turned into a button easily. Read more…

    Web.com Small Business Tip of the Day: The Mobile Truth
    eCommerce, Getting Advanced, Home Page Blog
    Web.com Small Business Tip of the Day: The Mobile Truth
    19 July 2013

    Want to get customers to read your marketing messages? Then it’s time to accept the mobile reality. In EmailOutbound Networks’ 2013 Consumer Views of Email Marketing report, the message to businesses was clear: Consumers are hooked to their mobile devices when it comes to reading email. Of the 2,000 U.S. consumers surveyed, nearly half (43 percent) say they read emails most often on their mobile devices. Read more…

      Who’s Using Smartphones and What Does It Mean to Your Business?
      eCommerce, Getting Advanced, Home Page Blog
      Who’s Using Smartphones and What Does It Mean to Your Business?
      18 June 2013

      Smartphone adoption has finally reached critical mass: More than half of American adults now own smartphones, a Pew Internet & American Life study reports. Specifically, 61 percent of cell phone owners own a smartphone. Since 91 percent of the adult population has a cell phone, that means 56 percent of all American adults have smartphones. Read more…

        Web.com Small Business Tip of the Day: iBet You’re Reading This on an iPhone
        Getting Advanced, Home Page Blog, Mobile marketing

        Are your customers reading your email marketing, social media posts or website on an iPhone or Android? According to a usage study from Experian, most likely it’s an iPhone. The study showed Android users spend 49 minutes a day on their phones, while the average iPhone owner spends an hour and 15 minutes on their smartphone. And what are they using their phones for? For Android users the answer is making phone calls, while iPhone users are texting, emailing, taking pictures and social networking. Read more…

          Web.com Small Business Tip of the Day: Mobile Sales Technology Grows
          Customer Service, Getting Advanced, Home Page Blog

          If you haven’t introduced mobile POS technology into your business yet, you should know almost three in 10  North American retailers are planning to adopt the technology by year-end, according to a new study from IHL Group. The study, called “Mobile POS: Hype to Reality,” also showed that 45 percent of all tablet POS shipments go to specialty retailers. While mobile POS solutions are projected to replace 12 percent of traditional retail POS shipments by 2016, more than 85 percent of larger retailers predict that in the next three years, mobile POS systems will be used to complement, rather than replace, traditional POS systems. Read more…

            Web.com Small Business Tip of the Day: Available 24/7?
            Getting Advanced, Home Page Blog, Marketing/Branding

            You know your customers and when they want to be contacted. And if you don’t, and you text them at the wrong time, you’ll soon find out. According to the 2013 Decision Dynamics study by Doremus, New York, and the Financial Times, 69 percent of global executives do not turn off their smartphones at night or on weekends, and 68 percent do not turn off their smartphones while on vacation. Read more…

              Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
              eCommerce, Facebook/Social Media, internet marketing
              forum.web.com
              26 April 2013

              Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

                Friday Small Business Roundup: Improve Your Online Marketing and More
                current events, eCommerce, Facebook/Social Media
                forum.web.com
                5 April 2013

                Want to make your online marketing better? Then be sure to read Monika Jansen’s series, The Online Marketing Project. Part 1, Part 2 and Part 3 ran this week; next week we’ll hook you up with Part 4. Do you own a restaurant or foodservice business? Don’t miss Rieva Lesonsky’s post on Food and Restaurant Trends to Watch From the Fancy Food Show. Read more…

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