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Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
eCommerce, Facebook/Social Media, internet marketing
forum.web.com
26 April 2013

Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

    Friday Small Business Roundup: Improve Your Online Marketing and More
    current events, eCommerce, Facebook/Social Media
    forum.web.com
    5 April 2013

    Want to make your online marketing better? Then be sure to read Monika Jansen’s series, The Online Marketing Project. Part 1, Part 2 and Part 3 ran this week; next week we’ll hook you up with Part 4. Do you own a restaurant or foodservice business? Don’t miss Rieva Lesonsky’s post on Food and Restaurant Trends to Watch From the Fancy Food Show. Read more…

      Tip of the Week: Have a Mobile-Friendly Website
      Mobile marketing,Mobile/Applications tips
      forum.web.com
      8 February 2013

      If you own an iPhone or Android, you already know these phones are smart enough to open a regular website and re-render it in a way to look semi-decent on the phone. Same with an iPad. Because while the smart phone may be smart enough, Google — and your website — are even smarter. Read more…

        3 Search Tactics for Mobile Search
        Mobile marketing,Mobile/Applications tips
        3 Search Tactics for Mobile Search
        8 February 2013

        As mobile web traffic continues to grow, marketers need to realize that mobile search engine optimization is an entirely different animal than “desktop SEO. ” For one thing, Google counts at least 50 different signals on a mobile site than they do a desktop site. For another, when people search for your site on their phone, they want a simple, pared down experience. Read more…

          Tool of the Week: Traackr.com
          Mobile marketing,Mobile/Applications tips
          Tool of the Week: Traackr.com
          8 February 2013

          PR and marketing folks love to find out what’s being said about their particular brand. Whether it’s complaints or compliments, they want to know what’s being said, and what people think. (That’s a real online guerilla marketing tactics: to be able to use information that most people ignore, to your own advantage. Read more…

            Tool of the Week: WPTouch
            Mobile marketing,Mobile/Applications tips
            Tool of the Week: WPTouch
            8 February 2013

            We’ve been talking all week about the importance of using mobile websites for mobile search purposes, and reaching customers who are out and about, and looking for you on their phones. We also understand that many of you don’t have the time or resources to create a mobile-friendly site, or you have a WordPress blog, and the thought of creating another site gives you the screaming fits. So we want to talk about a tool that can work as a suitable replacement, WPTouch. Read more…

              Infographic: Mobile Marketing by the Numbers
              Mobile marketing,Mobile/Applications tips
              Infographic: Mobile Marketing by the Numbers
              8 February 2013

              The folks over at Microsoft’s Mobile Tag understand mobile marketing. And they’ve got the lowdown on the mobile numbers and how important it’s becoming to companies who want to reach their mobile consumers. For example, of the 4 billion phones in the world, 1.08 billion of them are smart phones; 200 million mobile videos are viewed each day; and, 29% of mobile users are open to scanning a mobile tag, like a QR code, to receive a mobile coupon. Read more…

                Book of the Week: Love is the Killer App, Tim Sanders
                Mobile marketing,Mobile/Applications tips
                Book of the Week: Love is the Killer App, Tim Sanders
                8 February 2013

                One of our favorite books on networking is Tim Sanders’ 2003 book, Love is the Killer App: How to Win Business and Influence Friends. Sanders’ book has become a must-read for many small business owners who want to figure out the best way to grow their business by finding trusted referral sources and people who share valuable information and leads with them. The answer is not to trick people, bully them, hoard favors and return them grudgingly, or to badger them over and over. Read more…

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