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Web.com Small Business Tip of the Day: What a Difference Being Mobile-Friendly Makes
Customer Service, Getting Advanced, Home Page Blog
forum.web.com
20 May 2013

With nearly 130 million people in the U.S. walking around with smartphones in their purses or pockets, you’d better be sure you’re doing all you can to be available to and market to this mobile-loving crowd. Shockingly, 34 percent of small businesses recently surveyed still do not employ mobile technologies in their businesses. What could be the reasons? Some of the reasons entrepreneurs gave include not understanding the technology and not having the time to learn and engage. Read more…

    Friday Small Business Roundup: Making Money and More
    eCommerce, Facebook/Social Media, internet marketing
    forum.web.com
    3 May 2013

    Affluent customers are surprisingly open to advertising, says Rieva Lesonsky in Want to Reach Affluent Consumers? Here’s How. Everyone feels wealthy when they get their tax refund. Get a piece of the refund pie–read Karen Axelton’s post Help Your Customers Spend Their Tax Refunds—With You. Read more…

      Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
      eCommerce, Facebook/Social Media, internet marketing
      forum.web.com
      26 April 2013

      Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

        Friday Small Business Roundup: How to Boost Web Traffic and More
        current events, eCommerce, internet marketing
        forum.web.com
        19 April 2013

        It’s tax season. What Are the Best (And Worst) States for Business Taxes? Read Karen Axelton’s post to find out. Do you get nervous making presentations? Learn how to ace your next one–read Monika Jansen’s 6 Must-Have Elements for a Winning Presentation. Read more…

          Friday Small Business Roundup: Content Marketing Tips and More
          current events, eCommerce, Facebook/Social Media
          forum.web.com
          15 March 2013

          Is your small business fully mobile-ready? Read Rieva Lesonsky’s post Does Your Retail Business Need a Mobile App? to find out. Another element of your website that can help generate leads is landing pages. Read Monika Jansen’s The Anatomy of an Effective B2B Landing Page to learn how landing pages can work for you. Read more…

            Friday Small Business Roundup: Ecommerce Basics and More
            eCommerce, Facebook/Social Media, internet marketing
            forum.web.com
            15 February 2013

            Curious about what Facebook’s Graph Search might mean for the future of business? Read Monika Jansen’s post 5 Ways Facebook’s Graph Search Could Help Your Social Media Marketing. Are You a Victim of Nice Girl Syndrome? Read Rieva Lesonsky’s post to find out if you’re too nice for your own good. Does your business website need a tuneup? Read Monika Jansen’s 6 Ways to Improve Your Website and Deliver the Information Your Customers Need. Read more…

              Tool of the Week: Google Keyword Tool
              Just Getting Started, Mobile/Applications, Web Design
              Tool of the Week: Google Keyword Tool
              8 February 2013

              If you’re trying to determine which keywords are the most important to get traffic to your website, try Google’s Keyword Tool. It looks at different keywords you enter, and then shows how competitive or uncompetitive they are. In the screenshot below, we did a search for “baseball caps. Read more…

                Tool of the Week: Google Analytics
                Mobile/Applications,Web Design
                Tool of the Week: Google Analytics
                8 February 2013

                Every good marketer knows you have to measure the effectiveness of new campaigns, websites, and tactics, even getting down to different versions of articles and emails. One of our favorite measuring tools is Google Analytics, and if you’re not a user, you should become one right away. We like Google Analytics for a few reasons. Read more…

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