Follow Us:
Women in Business Tip: How to Surround Yourself With the Right People
Home Page Blog, Leadership, On Your Way
Women in Business Tip: How to Surround Yourself With the Right People
18 March 2014

Sometimes, entrepreneurship can be a lonely job. Don’t surround yourself with “yes men. ” Many leaders like to hire a staff that agrees with everything they say and do, which creates a stale and unimaginative atmosphere. Read more…

    8 Things You Need to Know to Market to Working Moms
    Home Page Blog, Marketing/Branding, On Your Way
    8 Things You Need to Know to Market to Working Moms
    14 March 2014

    Working moms are by and large an affluent group, making them a desirable target market. But their limited free time means it can be tough to effectively reach these key consumers. Recent data from Nielsen surveyed moms with children under 18 who are employed full-time and found some valuable insights. Read more…

      Women In Business Tip: Habits of Happy Entrepreneurs
      Entrepreneurship, Home Page Blog, On Your Way
      Women In Business Tip: Habits of Happy Entrepreneurs
      6 March 2014

      When comparing the personal wellbeing and job satisfaction of people all over the world, entrepreneurs report being happier than non-entrepreneurs. According to the 2013 Global Entrepreneurship Monitor, the world’s entrepreneurs are more likely to agree with statements like “my life is close to ideal” or “If I could live my life again, I would not change anything. ” And when it came to female entrepreneurs, the report showed women having “a higher degree of subjective wellbeing” than male entrepreneurs in the U.S. and Europe. Read more…

        5 Ways You Can Use Email to Boost Ecommerce Sales
        eCommerce, Home Page Blog, Marketing/Branding
        5 Ways You Can Use Email to Boost Ecommerce Sales
        28 February 2014

        Are you looking for ways to increase sales at your ecommerce site? Good old email marketing could be your best bet. According to the Direct Marketing Association, email marketing drives three times as many online sales as social media advertising. Create urgency. Read more…

          What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
          Home Page Blog, Marketing/Branding, On Your Way
          What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
          27 February 2014

          How do small business owners’ marketing priorities compare to those of midsized and larger companies? A study by j2 Global, reported in eMarketer, reveals that small business owners are struggling to keep up with bigger companies when it comes to new marketing technologies. The top overall marketing priority for small businesses this year is a general increase in online presence. That includes setting up a business website or adding ecommerce capabilities to a site. Read more…

            Women in Business Tip: How to Use Public Speaking to Boost Your Profile
            Home Page Blog, Marketing and PR, On Your Way
            Women in Business Tip: How to Use Public Speaking to Boost Your Profile
            25 February 2014

            Gaining your customers’ trust is a feat in and of itself—and a must if you’re to make your business a success. Public speaking can help you gain your audience’s trust and boost your profile as an expert in your industry. Start by figuring out what markets you want to reach (there may be more than one). Read more…

              Top Restaurant Trends for 2014
              Home Page Blog, On Your Way, Restaurants
              Top Restaurant Trends for 2014
              24 February 2014

              What’s on the menu for restaurants this year? Fast Casual pulled together the hottest restaurant trends as predicted by trend-watchers. Fast casual is growing. According to Mintel, fast casual will still continue to dominate as consumers seek better-quality food and a nicer experience than fast food, but at a low price point. Read more…

                How Yelp Can Help Your Business (Really!)
                Home Page Blog, internet marketing, Marketing/Branding
                How Yelp Can Help Your Business (Really!)
                17 February 2014

                Are you taking advantage of one of the simplest ways to spread the word about your business and attract new customers? I’m talking about Yelp. Unfortunately, far too many small business owners are not just ignoring, but outright avoiding, this online rating and review site. We’ve all heard horror stories about small businesses whose reputations were ruined by a bad Yelp review that went viral. Read more…

                  Join the Small Business Forum Community
                  The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online