Follow Us:
4 Tips For Using Keywords In Your Online Ads
Home Page Blog, internet marketing, On Your Way
4 Tips For Using Keywords In Your Online Ads
24 April 2014

Starting an online advertising campaign can be a big boost for your small business. But if you want to get the best results from your online ads, you’ll need to use the right keywords in them. How can you find the perfect keywords to attract the customers you want and make your ads stand out from all the other stuff cluttering the typical Web page? Here are some tips to help. Read more…

    How Online Video Can Boost Your Business
    Getting Advanced, Home Page Blog, Online Marketing
    How Online Video Can Boost Your Business
    21 April 2014

    Online video is growing in popularity as a marketing tool. But many small business owners are leery of adding online video to their marketing mix. If you’re still on the fence about whether it’s worth your time and energy to develop online videos, a new survey from Animoto might convince you. Read more…

      What Sources Work Best for Generating Sales Leads for SMBs?
      Home Page Blog, On Your Way, Online Marketing
      What Sources Work Best for Generating Sales Leads for SMBs?
      18 April 2014

      Are you interested in generating sales leads for your small business? Then you need to make it as easy as possible for customers to call you, a study by BIA/Kelsey reports. The most recent BIA/Kelsey Local Commerce Monitor found that phone calls are the best source of leads for small and midsize businesses (SMBs). Slightly more than two-thirds of survey respondents say phone calls, including click-to-call online ads, are a “good” or “excellent” source of leads (28 percent say excellent; 38.4 percent say good). Read more…

        How to Find and Connect With Online Influencers Who Can Help Your Marketing
        Getting Advanced, Home Page Blog, internet marketing
        How to Find and Connect With Online Influencers Who Can Help Your Marketing
        17 April 2014

        Who are online influencers and how can they help your business? Influencers can range from celebrities or well-known bloggers in your industry to customers who like and share your posts and tweets on social media. Being able to identify and connect with online influencers can help you market your business virally, but while this strategy is effective, it also has many challenges. Augure polled marketers worldwide to get some insights into the world of influencer marketing. Read more…

          Are You Taking Online Reviews Seriously Enough?
          Home Page Blog, Online Marketing, Reviews
          Are You Taking Online Reviews Seriously Enough?
          11 April 2014

          Some 90 percent of consumers say they are influenced by positive online reviews, according to Dimensional Research. Despite this figure, a new survey finds that many small business owners aren’t taking the power of online reviews seriously—and are missing out on online reviews’ ability to drive business. Here’s what you need to know. Read more…

            What Kinds of Content Are Marketers Creating and Sharing?
            Home Page Blog, Marketing/Branding, On Your Way
            What Kinds of Content Are Marketers Creating and Sharing?
            3 April 2014

            Do you use content marketing to attract new customers, generate leads and promote your business? Do you ever wonder how your content marketing efforts compare to your competiton’s? A recent study by LookBookHQ and Oracle Eloqua examined what types of content marketers are creating, how much and how often they’re sharing their content and what is the most popular type of content. First, most marketers could be doing a lot more when it comes to producing content. Fewer than half of content marketers (42 percent) create one or more pieces of content per week (blog posts did not count in this total). Read more…

              Physician Reviews: Managing Your Online Reputation
              Business, current events, Dentists
              Physician Reviews: Managing Your Online Reputation
              31 March 2014

              Perhaps one of the most disquieting issues for doctors and other healthcare professionals today is the growing numbers of patients using online rating and review websites. I’m referring to services like Yelp. com, Angie’s List, Healthgrades. Read more…

                How to Use Online Video to Market Your B2B Business
                Home Page Blog,Online Marketing
                How to Use Online Video to Market Your B2B Business
                27 March 2014

                Online video is growing more popular with consumers by the day—and now it’s becoming a tool for B2B marketers, too, says a new eMarketer report, “B2B Video Marketing: Best Practices for 2014. ” The reason B2B marketers are spending more time and money on online video is simple: B2B buyers are spending more time watching it to learn about new products and services in their industries. Online video is not only highly effective as a lead generator and education tool, but in some cases, it can even make the sale. Read more…

                  Join the Small Business Forum Community
                  The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online