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How and Why to Create Exclusive Content for Your Loyal Customers
Getting Advanced, Home Page Blog, internet marketing
How and Why to Create Exclusive Content for Your Loyal Customers
10 March 2014

Small business owners can learn a lesson from successful bands when it comes to marketing online: If you want your fans to support you, you’ve got to reward their loyalty. What can you learn from successful musicians and how can you apply it to your business? Here are some ideas for creating content exclusively for your best customers. Determine what it takes to be a best customer. Read more…

    Triple Your Exposure with Repurposed Content
    Online Marketing
    Triple Your Exposure with Repurposed Content
    9 March 2014

    Smart marketers know if you want to get any traction on the web, you start by creating great content. Your audience is looking for accurate information from credible sources on topics that interest them. It’s not always easy fleshing out ideas to create articles that are thoughtful, engaging and original. Read more…

      What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
      Home Page Blog, Marketing/Branding, On Your Way
      What Are Small Business Owners’ Top Online Marketing Priorities, and How Do Yours Compare?
      27 February 2014

      How do small business owners’ marketing priorities compare to those of midsized and larger companies? A study by j2 Global, reported in eMarketer, reveals that small business owners are struggling to keep up with bigger companies when it comes to new marketing technologies. The top overall marketing priority for small businesses this year is a general increase in online presence. That includes setting up a business website or adding ecommerce capabilities to a site. Read more…

        Web.com Interview with Don Broekelmann of Influence & Co.
        Business, current events, internet marketing
        Web.com Interview with Don Broekelmann of Influence & Co.
        24 February 2014

        Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

          Online Marketing for Healthcare: A Practical Prescription
          Dentists, Doctors, internet marketing
          Online Marketing for Healthcare: A Practical Prescription
          27 January 2014

          When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

            What Matters Most in Influencing B2B Purchases
            Getting Advanced, Home Page Blog, internet marketing
            What Matters Most in Influencing B2B Purchases
            27 January 2014

            If your small business sells B2B, I’ve got good news for you: Purchase price of products and services matters less and less to business buyers, while social media matters more and more. Those are among the key conclusions of a recent study of nearly 500 B2B buyers conducted by TriComB2B and the University of Dayton. The 2013 B2B Buyer Research report has lots of useful info for B2B marketers. Read more…

              How to Get Affluent Consumers to Buy From You
              Getting Advanced, Home Page Blog, internet marketing
              How to Get Affluent Consumers to Buy From You
              19 December 2013

              Affluent consumers (those with household incomes of $100,000 or more) make up 20 percent of U.S. households. But while they may be designated as wealthy, these shoppers don’t feel that way, says a new report by eMarketer, Affluents in the US: How They Behave as Consumers (and Matter to Marketers. In fact, affluent shoppers are as likely as other income groups to search for deals and discounts when they’re shopping. Read more…

                What Times and Days Do Email Promotions Generate the Most Sales for Online Retailers?
                Getting Advanced, Home Page Blog, Marketing and PR
                What Times and Days Do Email Promotions Generate the Most Sales for Online Retailers?
                12 December 2013

                When should you send your email marketing messages to get the best results and the most conversions for your ecommerce site? A new study by Retention Science has some useful insights about how to get the most value out of your email offers. Most companies send their promotional emails at the wrong time. Consumers tend to shop online in the afternoon and evening (65 percent). Read more…

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