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What Times and Days Do Email Promotions Generate the Most Sales for Online Retailers?
Getting Advanced, Home Page Blog, Marketing and PR
What Times and Days Do Email Promotions Generate the Most Sales for Online Retailers?
12 December 2013

When should you send your email marketing messages to get the best results and the most conversions for your ecommerce site? A new study by Retention Science has some useful insights about how to get the most value out of your email offers. Most companies send their promotional emails at the wrong time. Consumers tend to shop online in the afternoon and evening (65 percent). Read more…

    Small Biz Tip: 4 Smart Ways to Cultivate Backlinks
    Getting Advanced, Home Page Blog, Online Marketing
    Small Biz Tip: 4 Smart Ways to Cultivate Backlinks
    29 November 2013

    Backlinks are when another website links to yours, usually through your content. The bottom line about backlinks: They can really help boost your SEO. The more backlinks you get, the higher your site ranks in search engine results, since backlinks show that other websites value your content. Read more…

      Small Biz Tip: 3 Reasons You Need to Keep Your Content Current
      Getting Advanced, Home Page Blog, internet marketing
      Small Biz Tip: 3 Reasons You Need to Keep Your Content Current
      21 November 2013

      The key to a great sales strategy is to keep throwing things out there until something sticks–and that also holds true when it comes to content marketing. According to IMN’s “2013 Content Marketing Survey Report,” the number of U.S. companies with formal content marketing plans grew from only 28 percent in 2012 to 49 percent in 2013. Why are companies focusing on content marketing and keeping their content current? The number-one reason is to generate leads (cited by 44 percent of respondents), the number-two reason is to boost awareness of the business, and the number-three reason is to keep existing customers loyal to the business. Read more…

        Small Biz Tip: Try Video Advertising
        Getting Advanced, Home Page Blog, internet marketing
        Small Biz Tip: Try Video Advertising
        13 November 2013

        Digital video, a part of display-related advertising, took in $1. 3 billion in revenue during the first six months of 2013, which is an uptick of 24 percent over the first half of 2012. According to Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), “Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow. Read more…

          Web.com Ready to Support New Top-Level Domains for Its Small Business Customers
          internet marketing, Marketing/Branding, Online Marketing
          Web.com Ready to Support New Top-Level Domains for Its Small Business Customers
          1 November 2013

          It’s no surprise that the domain world is abuzz. With hundreds of new generic top-level domains (gTLDS) starting to appear in late 2013, consumers and small business owners will have the opportunity to extend their brands, professions, and affiliations through short and memorable website addresses. With gTLDs like . Read more…

            The Surprising Days and Times Users Visit Your Website
            Getting Advanced, Home Page Blog, internet marketing
            The Surprising Days and Times Users Visit Your Website
            1 November 2013

            Could knowing when users are more likely to visit your small business website on their mobile devices affect your mobile marketing strategy? Of course it could, and Opera Software has some answers. Opera’s latest State of the Mobile Web Report looked at consumers’ use of the mobile Internet to see what types of websites users view and engage with most on what days of the week. Traffic doesn’t necessarily mean engagement. Read more…

              Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
              Getting Advanced, Home Page Blog, Marketing and PR
              Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
              18 October 2013

              If you feel like you’re spending all your time trying to learn how to use digital marketing to help your business—and that there’s no time left to actually run your business–you’re probably right. With all the changes in marketing recently, you could spend all your time thinking of ways to reach your target market digitally and still not be done. You’re not alone: In a recent study by Adobe, only 48 percent of marketers say they feel highly proficient in digital marketing, and 76 percent of responders say marketing has changed more in the past two years than on the past 50 years. Read more…

                Small Business Tip of the Day: Somebody’s Watching You
                Home Page Blog, internet marketing, On Your Way
                Small Business Tip of the Day: Somebody’s Watching You
                11 October 2013

                Although cyber security issues are constantly in the news, 21 percent of online adults have had an email or social media account hijacked at some point, and 11 percent have had vital information like Social Security numbers or financial data stolen. A Pew Internet study showed Web users are concerned about the amount of personal information about them that is available online. As a result, some 86 percent of Web users have instituted procedures to avoid surveillance by other people or organizations when they’re online. Read more…

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