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4 Ways Podcast Ads Are Like Speed Dating
Guest Posts, Marketing and PR, Podcasts
4 Ways Podcast Ads Are Like Speed Dating
8 September 2011

Think of advertising on a podcast like speed dating – you want to hear what they have to say and then get out as fast as possible. In many ways, viewers of a podcast are not interested in watching little advertisements, so keeping them engaged is difficult. The biggest mistake companies can make when trying to jump into podcast advertising is to treat them like commercials, and this makes sense because the description sounds much like a commercial. Read more…

    Community Building Breakthroughs and Distinction for Small Business
    Community Building, Interviews, Podcasts
    Community Building Breakthroughs and Distinction for Small Business
    18 January 2010

    Recently at Women Grow Business I wrote about how the social media space is becoming much like a cocktail party. With lots of voices out there, it’s getting harder to woo your prospects. This is an interesting question that will remain relevant for years to come.And it’s a topic heavily on the mind of Sandy Carter and her 2.0 framework (she just published her new book: The New Language of Marketing 2. Read more…

      Her Business: Employing People with Disabilities
      Events, Interviews, Launching a business
      Her Business: Employing People with Disabilities
      6 November 2009

      She saw an opportunity and asked a powerful question “What if I… Janet Carter was once enrolled in a Right to Work program and as she shares in our podcast – she didn’t have an ideal experience. She decided to assert her disadvantage and become an entrepreneur. Read more…

        The Startup Princess aka Kelly King Anderson Gets SmallBizCool!
        Blogworld, Community Building, Entrepreneurship
        forum.web.com
        28 October 2009

        Entrepreneur Magazine has listed The Startup Princess as a top resource for women entrepreneurs. And she’s been voted by her home state as one of 30 Women to Watch. She’s that cool. Read more…

          How Dare You Not Be Awesome: Laura @Pistachio Fitton Gets SmallBizCool
          Blogworld, Entrepreneurship, Events
          forum.web.com
          27 October 2009

          Transporting back to last week, Las Vegas, early a.m. It’s the opening keynote address for the Blogworld Expo and first time many attendees were convened in the same room. That bold question was the most effective ‘mental caffeine’. Read more…

            Mom It Forward Founder Gets SmallBizCool!
            Blogworld, Community Building, Entrepreneurship
            forum.web.com
            26 October 2009

            And at last week’s Blogworld Expo, that’s exactly what happened when being introduced to another ‘Jill’ (yet she spells her name with a cool, artistic spelling that she chose when she was six years old). Jyl founded Mom It Forward and shares at least two reasons why her business is cool, as in SmallBizCool! Think weekly Twitter parties and more… Read more…

              CTO of Webgrrls and Digital Woman Founder Gets SmallBizCool!
              Blogworld, Entrepreneurship, Events
              forum.web.com
              26 October 2009

              It was fantastic meeting Nelly Yusupova, CTO of Webgrrls Internationals ( and founder of DigitalWoman). She’s shares on her cool projects (with a keen insight on what she’s surmounted to be of stronger service to her clients). Welcome to another segment of SmallBizCool(!), straight from Blogworld last weekend. Read more…

                Pied Piper of the Online World: Mari Smith Gets SmallBizCool!
                Blogworld, Community Building, Interviews
                forum.web.com
                22 October 2009

                In meeting Mari Smith at last weekend’s Blogworld Expo, I felt delighted and also a bit like a hobbit standing next to Gandolph (I think she’s at least 6′ tall!). Fast Company calls Mari “the Pied Piper of the Online World. ” And she’s president of the International Social Media Association. Read more…

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