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Web.com Interview with Don Broekelmann of Influence & Co.
Business, current events, internet marketing
Web.com Interview with Don Broekelmann of Influence & Co.
24 February 2014

Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

    Women in Business Interviews: Public Relations Expert Vanessa French (@VanessaFrench)
    Public Relations,Women In Business
    Women in Business Interviews: Public Relations Expert Vanessa French (@VanessaFrench)
    9 July 2013

    Yesterday we had  Vanessa French, founder and lead strategist of Pivot Point Communications, as our special guest expert, leading our Twitter discussion on digital PR and how to use it to grow your business. Today we’re bringing you part one of a two part interview Vanessa did with us just a few days ago. Coming from big and mid sized agencies and a stint in-house, I was tired of working in environments that come from a place of no. Read more…

      Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
      current events, Customer Service, Facebook/Social Media
      Customers Care About Social Responsibility—So Use Social Media to Prove You’re Doing Good
      3 June 2013

      Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d switch brands to support a company with a cause, an equally impressive 90 percent would boycott a business that displayed socially irresponsible behavior. The study polled 10,000 consumers in the U.S., U.K., Canada, Brazil, Germany, France, Russia, China, India and Japan. Read more…

        Three sins every PR hack commits and how to fix them
        Business, Lani Rosales, Public Relations
        Three sins every PR hack commits and how to fix them
        29 November 2011

        My theory: Every single person in public relations has been handed down a mandate that they must connect with business writers, as well as companies, through Twitter, Facebook, LinkedIn and blogs. There’s nothing inherently wrong with the mandate, but superiors must have gotten together at a conference and decided gee, this Twitter is pretty neat, that will make it so easy for our PR reps to connect with others, a thought that has led to an emphasis on a higher quantity of connections. It’s no wonder that the  focus on quantity over quality  has led to the perception of a sloppy PR industry full of individuals that do little more than spam the world blindly. Read more…

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