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“Small Businesses Can No Longer Afford To Be Dilettantes When Hiring”
Human resources for Small Business, Interviews, Patricia Frame
6 January 2010

For Women Grow Business, I interviewed Peter Weddle (who is “… filled with ingenious ideas” per The Washington Post). He is a serial entrepreneur with terrific expertise in recruiting and human capital issues. Read more…

    A Business Owner Researches Financial Options to Expand
    Entrepreneurship, Resources, Women In Business
    A Business Owner Researches Financial Options to Expand
    5 January 2010

    Sometimes the most frustrating thing about being an entrepreneur is knowing exactly how much cash you need to have to expand. One would think that’s manna from heaven, knowing that if you were bringing in $4,000 more a month, you could expand your business enough to generate $12,000 more every month. The trouble is, where to get that cash from, especially if you have slow paying clients on the books or a lag time between when you make money and when you can actually spend it. Read more…

      Chief Troublemaker and Top Tips for a Great Facebook Fan Page
      Joanna Pineda, Resources, social media
      Chief Troublemaker and Top Tips for a Great Facebook Fan Page
      21 December 2009

      Over the past year or so, I’ve seen more and more non-profits and companies create Facebook fan pages for their organizations. Facebook calls fan pages “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. ” Fan pages are great because they are designed for organizations, but they work a lot like personal pages. Read more…

        Setback to Resilience: 3 Lessons from the Unsigned Contract
        Jen Consalvo, Launching a business, Launching Product
        Setback to Resilience: 3 Lessons from the Unsigned Contract
        16 December 2009

        We launched our product in September of 2009 and while we of course had a variety of monetization ideas in mind, we decided to begin building our audience and fine-tuning the site before testing out various concepts. So imagine our surprise when less than two months later a large publisher (perfect for our demographic) reached out to us asking to work on a collaborative project that would have immediately made us cash-flow positive. Now, my partner and I both have a lot of experience working with large companies and know how these things can go. Read more…

          How To: An Entrepreneur Improves SEO for Her eCommerce Site
          eCommerce, Entrepreneurship, Rebecca Malik
          How To:  An Entrepreneur Improves SEO for Her eCommerce Site
          30 November 2009

          Without a doubt, one of the most important considerations when building a business online is implementing a plan for search engine optimization (SEO). Although supported by your marketing activities such as blogging, networking, emails and newsletters, SEO is a primary tool in making your site visible to online shoppers. 1. Read more…

            What Can We Do Better as Entrepreneurs? as Neighbors?
            Community Building, Entrepreneurship, Leadership
            What Can We Do Better as Entrepreneurs? as Neighbors?
            25 November 2009

            With the fall season in full swing, nearing winter – many of us think of the wonderful gifts that the season brings us: the beautiful changing foliage, the opportunity to wear our favorite sweaters & jackets, evenings with friends & family as we share warm meals and blazing fires. But for too many in our society, the changing season brings a sense of dread because of plunging temperatures, lack of substantive food to warm our bodies, and a warm, safe place to sleep. Homelessness is happening everywhere we turn. Read more…

              Pros and Cons: When to Outsource Your PPC Marketing
              Deborah Ager,Resources
              Pros and Cons: When to Outsource Your PPC Marketing
              19 November 2009

              At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t spending $10,000 a month, then most agencies won’t accept you as a client. Read more…

                Value of Face Time as Entrepreneurs: Top Women’s Networking Groups in the DC Metro Area
                Entrepreneurship, Events, Leadership
                Value of Face Time as Entrepreneurs: Top Women’s Networking Groups in the DC Metro Area
                17 November 2009

                Ladies, I’m back. -with more of the top 10 women’s networking groups in the DC area. I hope you found the first five of this list useful. Read more…

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