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How Are Smart Restaurant Owners Using Digital Marketing?
Getting Advanced, Home Page Blog, Online Marketing
How Are Smart Restaurant Owners Using Digital Marketing?
2 October 2013

Savvy restaurant owners are rapidly increasing their use of digital marketing tactics, according to a new study conducted by Hospitality Technology. Social media outreach was by far the most popular online marketing tactic, used by nearly nine out of 10 restaurants in the poll (89 percent), up from 77 percent last year. Nearly three in 10 (29 percent) use daily deals, up from 27 percent last year. Read more…

    Small Business Tip of the Day: Prost for Profits?
    Home Page Blog, Restaurants, Tips of the Day
    Small Business Tip of the Day: Prost for Profits?
    30 September 2013

    If have your alcohol license and you’re trying to attract both men and women (and who isn’t?), then you’d better have both beer and wine choices on your drinks menu. While 20 years ago, beer was the drink of choice for most people, a recent Gallup poll reports that today, 53 percent of men prefer beer while 52 percent of women prefer wine. More findings from the poll: Some 60 percent of Americans say they drink an alcoholic beverage at least occasionally, and women aren’t the only ones expressing a preference for wine–younger adults are, too. Read more…

      Small Business Tip of the Day: Being Bad Can Be Good For Business
      Home Page Blog, Marketing/Branding, On Your Way
      Small Business Tip of the Day: Being Bad Can Be Good For Business
      23 September 2013

      Sometimes consumers just don’t want to be good and eat healthy. Sometimes they want food that’s just plain decadent. Although healthy food items show up prominently on many restaurant menus, most consumers say that even if they normally eat healthy at home, they want to splurge when visiting a restaurant. Read more…

        7 Social Media Marketing Ideas for Your Restaurant
        Facebook/Social Media, Home Page Blog, On Your Way
        7 Social Media Marketing Ideas for Your Restaurant
        15 September 2013

        Is your restaurant taking full advantage of the power of social media to attract new customers, build your brand and keep existing customers coming back? There’s nothing more social than eating out at a restaurant, so social media is a no-brainer tactic for marketing your eatery. Here are 4 ideas to get you started. Photos get more attention than just about anything else on social media—and you’ve undoubtedly seen tons of customers taking pictures of their food before they dig in! Here are some ideas for using photos in social media. Read more…

          The Hottest New Market for Your Restaurant? It’s Not Who You Think
          Getting Advanced, Home Page Blog, Marketing and PR
          The Hottest New Market for Your Restaurant? It’s Not Who You Think
          28 August 2013

          If you think Millennial consumers, fast-food-crazy teens or young, trendy couples are the best bets to target as customers for your restaurant, think again. A study by The NPD Group earlier this year says visits to restaurants by Baby Boomers and those age 65 and up have risen over the last five years, while restaurant visits by Millennials are on the decline. NPD says Boomers and 65-plus consumers (who they dubbed “Mature Traditionalists”) are visiting restaurants more often than they did before the recession began in 2008. Read more…

            6 Ideas for Using Technology to Boost Your Restaurant Sales
            Getting Advanced, Home Page Blog, Mobile/Applications tips
            6 Ideas for Using Technology to Boost Your Restaurant Sales
            4 August 2013

            Are you harnessing technology to its fullest extent at your restaurant? If not, you could be getting left behind. Technology is quickly infiltrating every aspect of restaurant operation, from the kitchen to front-of-house operations, says a new study from the National Restaurant Association, Restaurant Industry 2020: A Snapshot of the Future. Here are some ways technology is already changing—or soon will transform–the face of restaurant operations, and ideas for ways you can profit from it. Read more…

              Web.com Small Business Tip of the Day: Go Ahead, Raise Your Prices
              current events, Home Page Blog, On Your Way
              Web.com Small Business Tip of the Day: Go Ahead, Raise Your Prices
              18 July 2013

              If you’re a restaurant owner worried that raising your menu prices could mean losing important customers, maybe you should stop worrying. According to a survey conducted by supply chain cooperative SpenDifference, 90 percent of chain restaurants anticipate raising their prices this year by an average of 1. 6 percent, and one-third of respondents expect to increase prices by 2 percent or more. Read more…

                What Millennials Want From Your Restaurant
                Customer Service, Getting Advanced, Home Page Blog
                What Millennials Want From Your Restaurant
                4 July 2013

                Are you targeting Millennial customers for your restaurant? If not, you may want to reconsider. While they’re not yet at their peak earning power since they’re just starting out in the workplace, Millennials are valuable restaurant customers simply by virtue of the fact they’re likely to eat out more often than many other demographics. (Some 41 percent of Millennials buy food away from home at least twice weekly, compared to 38 percent of Gen Xers and 37 percent of Baby Boomers. Read more…

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