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Millennials and Boomers’ Retail Shopping Attitudes: They’re More Alike Than You Think
eCommerce, Getting Advanced, Home Page Blog
Millennials and Boomers’ Retail Shopping Attitudes: They’re More Alike Than You Think
7 March 2014

Do you think Millennials and Baby Boomers are miles apart in their attitudes? Not when it comes to shopping, apparently. A study by Radius Global Market Research found that although there are some key differences between Millennials and Boomers when they go shopping, there are also some surprising similarities. The vast majority of both Millennials (90%) and Boomers (86%) regularly go online to research products before they buy. Read more…

    Women in Business Tip: Help the Underprivileged by Selling Fair Trade Products in Your Business
    Getting Advanced, Home Page Blog, Retail Shops
    Women in Business Tip: Help the Underprivileged by Selling Fair Trade Products in Your Business
    27 February 2014

    Nearly half of the world lives on less than $2 a day and the poorest 40 percent of the world’s population has only 5 percent of the global income. Fair trade goods can help change that statistic. Fair trade is a social movement that helps people in developing nations escape poverty by guaranteeing better working conditions and fair prices for their goods. Read more…

      6 Things You Need to Know About Consumers’ Holiday Spending Plans
      eCommerce, Getting Advanced, Home Page Blog
      6 Things You Need to Know About Consumers’ Holiday Spending Plans
      5 December 2013

      Are you trying to capture consumers’ holiday retail dollars? You might have a tougher time of it this year. According to the National Retail Federation’s holiday consumer spending survey conducted by Prosper Insights & Analytics, the average consumer will spend $737. 95 on gifts, décor, greeting cards and related items, 2 percent less than last year. Read more…

        Small Biz Tip: 4 Things You Can Do Online to Spur In-Store Sales
        Getting Advanced, Home Page Blog, Mobile marketing
        Small Biz Tip: 4 Things You Can Do Online to Spur In-Store Sales
        27 November 2013

        Online purchases aren’t wiping out brick-and-mortar stores just yet. According to Forrester’s US Cross-Channel Retail Forecast, the dollar value of transactions that are influenced by the Web in some way but are completed in stores will reach $1. 8 trillion by 2017, up from $1.2 trillion in 2012. Read more…

          Small Biz Tip: 4 Ways to Market to Money-Conscious Consumers
          Home Page Blog, Marketing/Branding, On Your Way
          Small Biz Tip: 4 Ways to Market to Money-Conscious Consumers
          22 November 2013

          Despite reports the holiday shopping season will be better for retailers this year, consumers are still feeling the pinch of the recession and may still hold back on buying anything more than the basics. Offer items at different price options, so consumers can pick one that meets their budget. If you normally sell items in an expensive bundle, break them apart so items can be purchased individually at a lower price. Read more…

            How Are Your Customers Using Their Mobile Devices?
            Getting Advanced, Home Page Blog, Mobile marketing
            How Are Your Customers Using Their Mobile Devices?
            19 November 2013

            You know shoppers are using smartphones and tablets to shop for products—but did you know just how pervasive the behavior is becoming? The 2013 Social and Mobile Commerce Consumer Report has some insights into how mobile devices are changing the way your customers shop. The study reports that more than half (55 percent) of all retail-related time spent online begins on either a smartphone or a tablet, with just 45 percent of retail Internet time originating from a desktop or laptop computer. Smartphones are getting more use than you might expect in this process. Read more…

              How Mobile Is Changing The Retail Path To Purchase
              Getting Advanced, Home Page Blog, Mobile marketing
              How Mobile Is Changing The Retail Path To Purchase
              12 November 2013

              As the 2013 holiday retail shopping season approaches, it’s no secret that mobile devices are transforming the way customers shop and buy—but did you realize just how much? A new study by Google, How Mobile Is Transforming the Shopping Experience in Stores, offers some useful insights for any retailer or e-commerce business. 62 percent of smartphone owners use their phones to assist in shopping at least once a month; 17 percent do so at least once a week. Google dubs these 79 percent of smartphone owners “smartphone shoppers. Read more…

                Small Biz Tip: Open All Night
                Customer Service, Home Page Blog, On Your Way
                Small Biz Tip: Open All Night
                7 November 2013

                For the first time in its 155-year history, Macy’s will be open on Thanksgiving at 8 p.m. Apparently the department store is giving in to a retail trend that is showing stores open even earlier than 12:01 a.m. on Black Friday. Is the hope to get more of the holiday dollars spent, or to send some other kind of message–and is that the right message for your small business? Before you hire extra workers or ask your employees to work all night on the holiday, take an informal survey of your customers to see if they would even care about such a move. Truthfully, you should have enough inventory to get you through the holidays without making customers make a mad dash for your store. Read more…

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