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Small Business Tip of the Day: Help Your Customers out of the Recession Mind-Set
Home Page Blog, Marketing and PR, On Your Way
Small Business Tip of the Day: Help Your Customers out of the Recession Mind-Set
31 October 2013

Although the economy is making its way back into the black, consumers aren’t opening their pocketbooks and wallets as fast as small business owners would like. Nielsen analyzed consumer transactions across 14 countries to see how people are shopping, and while spending intentions are definitely on the rise, the number of actual trips to the store, per household, is either flat or declining. So how can you get your customers to make more frequent visits to your small business? Offer coupons and deals that require visiting in person. Read more…

    Small Business Tip of the Day: Deck the Halls
    Getting Advanced, Home Page Blog, Marketing/Branding
    Small Business Tip of the Day: Deck the Halls
    15 October 2013

    The holiday season outlook is bright and profitable according to a new forecast from Deloitte. Store spending for the 2013 season should rise between 4 and 4. 5 percent compared to last year, which means total spending will be between $963 billion and $967 billion. Read more…

      Small Business Tip of the Day: Email Marketing Tip for the Holidays
      Home Page Blog, Marketing and PR, On Your Way
      Small Business Tip of the Day: Email Marketing Tip for the Holidays
      12 September 2013

      Summer’s over and it’s time to start planning your email marketing campaign for the holidays. Last year, 4 percent of brands had to send email apologies to customers for mistakes in their holiday marketing campaigns, according to a Bronto marketing tip white paper. It’s smart to remember that consumers are bombarded with email during the holiday, so what are you going to do to make your email stand out? Make sure you have a link in your email to a holiday gift section, add a shop-by-price option, and feature your business’s most sought-after products. Read more…

        Web.com Small Business Tip of the Day: Plastic Power
        Customer Service, Getting Advanced, Home Page Blog
        Web.com Small Business Tip of the Day: Plastic Power
        5 September 2013

        According to a survey from online payment solution WePay, cash is going the way of the dinosaur when it comes to consumers’ preferred payment method, and using credit cards is gaining in popularity. By 2017, WePay predicts payments made using cash will account for only 23 percent of shoppers’ payments, while credit card purchases will increase to 33 percent of payments. The average age of the consumer makes a difference in their preferred payments, with younger consumers wanting more flexibility. Read more…

          Web.com Small Business Tip of the Day: Equal Buying for All
          Getting Advanced, Home Page Blog, Marketing/Branding
          Web.com Small Business Tip of the Day: Equal Buying for All
          4 September 2013

          Don’t forget to target same-sex partners in your marketing efforts, since the buying power of same-sex partnered households is significant when compared to the average U.S. household, according to a Nielsen report. Nielson found same-sex partnered households spend at comparable rates to the average U.S. household ($50 average spend per trip vs. $46 average spend per trip for all U.S. households). Read more…

            INFOGRAPHIC: Get Ready for 2013 Holiday Retail!
            eCommerce, Getting Advanced, Home Page Blog
            INFOGRAPHIC: Get Ready for 2013 Holiday Retail!
            29 August 2013

            Get your ecommerce website in shape for the holiday season. Learn more about Web. com’s ecommerce solutions. Read more…

              Web.com Small Business Tip of the Day: Pet Parents
              Home Page Blog, Marketing/Branding, On Your Way
              Web.com Small Business Tip of the Day: Pet Parents
              23 August 2013

              If you want to reach more households in your marketing campaign, the best way may be through their pets. More U.S. households have pets than have children, and in most of those homes, pets are considered an integral part of the family. Doting pet owners call themselves “pet parents” and refer to the animals as their “fur babies”—and they’re just as passionate about their “babies” as any parent. Read more…

                What Ecommerce Categories Are Growing Fastest?
                eCommerce, Getting Advanced, Home Page Blog
                What Ecommerce Categories Are Growing Fastest?
                17 August 2013

                Overall, the outlook for overall U.S. retail ecommerce spending is bright. This year, eMarketer estimates U.S. retail ecommerce sales will reach $259 billion, an increase of 14. 8 percent increase compared to 2012. Read more…

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