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Should Your Online Store Expand Into Brick & Mortar?
eCommerce, Getting Advanced, Home Page Blog
Should Your Online Store Expand Into Brick & Mortar?
12 August 2013

It used to be that business owners started brick-and-mortar retail stores, then added ecommerce capabilities to expand their markets. In some cases, they even closed down their retail stores altogether to focus solely on their online stores. But now, a new trend is taking hold: Formerly ecommerce-only retailers are testing the waters with brick-and-mortar locations.Why this seemingly backwards step? Although online retail is growing, reaching $58 billion in the first quarter of this year, it’s still only a tiny slice of the retail pie, accounting for just 5.5 percent of total sales in the U.S., according to the Census Bureau. Read more…

    Web.com Small Business Tip of the Day: Capturing College Shoppers
    eCommerce, Home Page Blog, On Your Way

    Stores have already begun stocking up for back to school, and when it comes to college students, the shopping has already begun. According to a survey from the National Retail Federation and Shop. org, over one-third of college students surveyed said they started shopping two months before the start of school, while another third will get started in the month before school starts. Read more…

      Web.com Small Business Tip of the Day: Brick and Mortar Still Matters
      eCommerce, Getting Advanced, Home Page Blog

      Even if your online business is thriving, it may not be time to close the doors on your brick and mortar operation just yet. According to the McKinsey & Co. ’s customer insights report, “How is the American Online Consumer Evolving,” although survey respondents bought 80 percent of music and 44 percent of electronics online, the numbers were much lower for other items. Read more…

        This Hidden College Market Could Be a Gold Mine
        Getting Advanced, Home Page Blog, Marketing/Branding
        This Hidden College Market Could Be a Gold Mine
        28 June 2013

        When you think about marketing to moms, you might think about parents of young children or infants, but you could be ignoring an entire category of moms: parents of college students. While you might think that college students are off on their own, free from mom and dad, a study by BSM Media reported in MediaPost found moms are highly involved in their students’ spending. Some 3.1 million U.S. high school seniors graduated in June, and some 1.1 million U.S. high school seniors graduated in June, and some 1.86 million of them (more than 60 percent) will start college this year. Read more…

          The 4 Factors in Great Customer Service
          Business, Customer Service, eCommerce
          The 4 Factors in Great Customer Service
          10 June 2013

          How good is your small business’s customer service? Don’t answer right away—take some time to think about it. What you think is stellar service may not be living up to your customers’ expectations. Or what started out as great service when your business began may have fallen off a bit as you’ve grown (and gotten busier). Read more…

            Web.com Small Business Tip of the Day: Mobile Sales Technology Grows
            Customer Service, Getting Advanced, Home Page Blog

            If you haven’t introduced mobile POS technology into your business yet, you should know almost three in 10  North American retailers are planning to adopt the technology by year-end, according to a new study from IHL Group. The study, called “Mobile POS: Hype to Reality,” also showed that 45 percent of all tablet POS shipments go to specialty retailers. While mobile POS solutions are projected to replace 12 percent of traditional retail POS shipments by 2016, more than 85 percent of larger retailers predict that in the next three years, mobile POS systems will be used to complement, rather than replace, traditional POS systems. Read more…

              Good News for Retailers: Millennials Love to Shop
              Customer Service, eCommerce, Home Page Blog
              Good News for Retailers: Millennials Love to Shop
              5 June 2013

              Millennials may be tech-savvy, but a new study by the Urban Land Institute reported in MediaPost reveals that they also love shopping in brick-and-mortar stores. In fact, whether your retail business sells online, offline or both, the good news for retailers is that Millennials enjoy shopping in all its permutations. The poll of about 1,200 people aged 18 to 35 found that more than one-third (37 percent) “love” shopping while nearly half (48 percent) “enjoy” it. Read more…

                Web.com Small Business Tip of the Day: The Business of Beauty
                Home Page Blog, Marketing/Branding, On Your Way

                If you’re in the beauty business, you’d better be targeting different ethnic backgrounds with your products and representing different ethnic groups in your marketing. There are 43 million African-Americans in the U.S. and according to a new Nielson report they buy more hand and body lotions than the average consumer and are mostly under the age of 35. Latinos are 52 million strong, are eager purchasers of health and beauty products, and represent the fastest growing ethnic segment, with a projected $1.5 trillion in spending power by 2015. Read more…

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