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What Sources Work Best for Generating Sales Leads for SMBs?
Home Page Blog, On Your Way, Online Marketing
What Sources Work Best for Generating Sales Leads for SMBs?
18 April 2014

Are you interested in generating sales leads for your small business? Then you need to make it as easy as possible for customers to call you, a study by BIA/Kelsey reports. The most recent BIA/Kelsey Local Commerce Monitor found that phone calls are the best source of leads for small and midsize businesses (SMBs). Slightly more than two-thirds of survey respondents say phone calls, including click-to-call online ads, are a “good” or “excellent” source of leads (28 percent say excellent; 38.4 percent say good). Read more…

    Small Biz Tip: 3 Tips for Working With Big Retailers
    Customer Service, Getting Advanced, Home Page Blog
    Small Biz Tip: 3 Tips for Working With Big Retailers
    1 April 2014

    You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. Read more…

      Whether They’re Rich or Poor, Shoppers Demand Deals
      Home Page Blog, Marketing/Branding, On Your Way
      Whether They’re Rich or Poor, Shoppers Demand Deals
      9 January 2014

      The economy is improving—but you wouldn’t know it from shoppers’ spending habits. Shopper price sensitivity is up significantly over last year—and that holds true for consumers at all income levels, reports the Parago Study Shopper Behavior Study 2013. Shoppers will do whatever it takes to get lower prices on products and services, from showrooming on their smartphones to driving all over town and, of course, doing endless research online before they commit to a purchase. Read more…

        Affluent Consumers Are Ready to Spend
        Getting Advanced, Home Page Blog, Marketing/Branding
        Affluent Consumers Are Ready to Spend
        13 December 2013

        While much of America struggles to recover from the Great Recession, affluent consumers are ready to spend—and among the Millennial generation, even not-so-affluent consumers are poised to splurge. That’s the conclusion of a recent Shullman Research Center Luxury and Affluence Monthly Pulse, which studied Millennials (age 18 to 33), Generation X (age 34 to 48) and Baby Boomers (age 49 to 67). Millennials making $75,000 and up plan to buy the same types of items as Boomers with household incomes of $250,000 or more, the study found. Read more…

          How to Use Outbound Marketing to Generate (Even More) Leads
          Home Page Blog, Marketing and PR, On Your Way
          How to Use Outbound Marketing to Generate (Even More) Leads
          9 December 2013

          Your inbound marketing tactics are working great. Your social media outreach, email marketing messages and content marketing efforts are paying off in new leads and conversions. But if you’re not using outbound marketing too, you could be leaving money on the table. Read more…

            Small Business Tip of the Day: How to Entice “Sensible” Holiday Shoppers
            Getting Advanced, Home Page Blog, Marketing/Branding
            Small Business Tip of the Day: How to Entice “Sensible” Holiday Shoppers
            1 November 2013

            A new study from Accenture predicts a promising holiday season for 2013, with holiday shoppers planning on spending 11 percent more than last year. But caution: Shoppers say they’ll be hunting for bargains and focusing on sensible gifts. Not to worry. Read more…

              Small Business Tip of the Day: Are You Wasting Money on Business Travel?
              Customer Service, Getting Advanced, Home Page Blog
              Small Business Tip of the Day: Are You Wasting Money on Business Travel?
              29 October 2013

              Knowing when to travel for business can make a big difference in your small business’s budget—and in your sales success. Forbidding business travel altogether to cut costs could be penny-wise and pound-foolish. The truth is, you need to weigh every business trip with your bottom line in mind. Read more…

                Talkin’ ‘Bout Lead Generation [INFOGRAPHIC]
                Home Page Blog, Marketing/Branding, On Your Way
                Talkin' 'Bout Lead Generation [INFOGRAPHIC]
                28 October 2013
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