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Where Do Most Leads Come From?
Getting Advanced, Home Page Blog, Sales Strategy
Where Do Most Leads Come From?
25 October 2013

If you’re like most small business owners, you’re probably using social media to market your business. But do you have any idea how many leads you’re actually generating from it? A new study from Eloqua has some useful benchmarks for which social media channels deliver the most leads to most B2B and B2C companies. The survey asked about businesses’ use of 36 different social media networks. Read more…

    Small Business Tip of the Day: Round It Up
    Finance, Getting Advanced, Home Page Blog
    Small Business Tip of the Day: Round It Up
    23 October 2013

    Do consumers prefer to pay in round numbers rather than the traditional method of pricing such as setting prices ending in . 95 or . 99? Research published in a recent ScienceDirect abstract show that consumers go out of their way to pay in round numbers at the gas pump, ending their gas fill-up at a round number (like 10.00) instead of letting it go to random cents (like 9.00) instead of letting it go to random cents (like 9.87). Read more…

      5 Easy Ways to Get More Leads
      Getting Advanced, Home Page Blog, Networking
      5 Easy Ways to Get More Leads
      21 October 2013

      The saying, “There’s strength in numbers,” applies to just about everything—and even to lead generation. Here are some ideas for how a small business can generate leads by tapping into their network of both individuals and businesses. Tap into your satisfied customers for referrals. Read more…

        8 Do’s and Don’ts for Managing Leads
        Customer Service, Home Page Blog, On Your Way
        8 Do’s and Don’ts for Managing Leads
        18 October 2013

        Your small business is doing a great job of generating new leads. That’s great, but it’s how you handle those leads once you get them that determines whether they convert to sales or not. Here are some mistakes you might be making with your leads—and what you should be doing instead. Read more…

          6 Steps to Designing a Website That Generates Leads
          Home Page Blog, On Your Way, Sales Strategy
          6 Steps to Designing a Website That Generates Leads
          17 October 2013

          One of the simplest ways to generate more leads for your small business is to get your business website to do it for you. The way your website is designed can help—or hinder—your ability to generate leads. Here are 6 steps to take to boost your website’s lead-generating capabilities. Read more…

            5 Ways to Generate More Leads
            Getting Advanced, Home Page Blog, Marketing/Branding
            5 Ways to Generate More Leads
            11 October 2013

            Looking to generate more leads for your business? Who isn’t? Try the techniques below to jump-start your lead generation program. 1. The nice thing about PPC advertising for small business owners is that you can easily set limits on your spending, and you can also target customers very specifically. Read more…

              Small Business Tip of the Day: Are You Discounting Yourself Out of Business?
              Getting Advanced, Home Page Blog, Marketing/Branding
              Small Business Tip of the Day: Are You Discounting Yourself Out of Business?
              4 October 2013

              Is your business blowing it by offering discounts too frequently, or discounting too deeply? Consider a study by the Journal of Consumer Research in which participants were offered a free or discounted package of spaghetti with the purchase of a jar of organic tomato sauce. Both groups were asked how much they would pay for the spaghetti individually. Surprise: Those who got the spaghetti for free with a sauce purchase said they would pay more than the ones offered only a discount. Read more…

                What Leads Are the Most Valuable?
                Home Page Blog, Sales Strategy, Small Business Development
                What Leads Are the Most Valuable?
                4 October 2013

                What kinds of leads are the most valuable to B2B marketers—and what information do marketers wish they had that they aren’t getting from leads? A recent poll by Business. com sought to find out. Overall, content marketing tactics seem to generate the most valuable leads for B2B marketers, reports the survey of 500 SMB marketers, Small Business Pulse Report: 2013 Lead Generation Insights. Read more…

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