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Small Business Tip of the Day: Consumers Want a Choice
Home Page Blog, Just Getting Started, Sales Strategy
Small Business Tip of the Day: Consumers Want a Choice
20 September 2013

Although you may think you shouldn’t offer consumers too many options when it comes to selling a product or service, it seems the opposite. Offer too few options and, according to a study by the Journal of Consumer Research, consumers will be more likely to search for alternatives. In the report, researchers found giving consumers only one option increased their desire to search for more options and as a result, they might reject a product they would otherwise purchase. Read more…

    Study Says Most Small Business Websites Miss the Mark
    Home Page Blog, Just Getting Started, Sales Strategy
    Study Says Most Small Business Websites Miss the Mark
    18 September 2013

    In a sea of millions of business websites, getting potential customers to visit your site instead of your competitor’s is a huge accomplishment. But after attracting users to their websites, too many small business owners fail to take the crucial next step: incorporating a call to action that gets customers to do click, call or buy. That’s the conclusion of the Small Business B2B Call to Action Study, which examined the websites of 200 U.S. small businesses with 100 or fewer employees. Read more…

      Web.com Small Business Tip of the Day: Set Your Sights on Federal Contracting
      Getting Advanced, Home Page Blog, Marketing and PR
      Web.com Small Business Tip of the Day: Set Your Sights on Federal Contracting
      13 August 2013

      The federal government delivered 23 percent of all federal contracting dollars to small businesses in fiscal year 2012. To make sure the federal agencies are allocating prime contracting and subcontracting opportunities to small businesses, each agency sets goals for small business procurement. For example, the Fiscal Year 2012/2013 goal for the Department of Defense is that 22.5 percent of prime contracting will go to small businesses, while 36.5 percent of prime contracting will go to small businesses, while 36.7 percent of subcontracting will go to small businesses. Read more…

        Web.com Small Business Tip of the Day: If You Train Them, They Will Sell
        Getting Advanced, Home Page Blog, Management

        New research by Sales Commando, an international training consultancy, reveals more than half of businesses allocate more time to training their staff in social media strategies than they do to honing employees’ face-to-face and telephone sales techniques. The survey showed 54 percent of organizations preferred to focus their sales training programs on attracting potential clients via sites such as LinkedIn, rather than developing interpersonal sales skills. Sales Commando says their research shows companies could be missing out on sales opportunities because they have forgotten the fundamentals of salesmanship. Read more…

          Are Upscale Hispanics the New Baby Boomers?
          Getting Advanced, Home Page Blog, Marketing/Branding
          Are Upscale Hispanics the New Baby Boomers?
          15 July 2013

          You know Hispanics are a sizzling hot consumer market in the U.S.—but did you know about the newly hot niche of upscale Hispanics? A study by Nielsen and the Association of Hispanic Advertising Agencies says upscale Latinos are the hottest market since the Baby Boomer generation. Who are upscale Latinos? The report defines them as Hispanic households with $50K to $100K in annual income. On average, they are younger than upscale non-Hispanic Whites (33 years old compared with 39 years old). Read more…

            How Content Marketing Helps Make the B2B Sale
            Getting Advanced, Home Page Blog, Marketing/Branding

            Are you a B2B marketer? Then you’ll be interested in the results of a recent study by the CMO Council which found that content marketing significantly affects the path to purchase for business decision-makers. A whopping 87 percent of B2B buyers say online content either has a moderate or major effect on the vendors they choose. Marketers are realizing the importance of content marketing: The study found that on average, B2B companies were devoting about one-fourth of their marketing budget to content creation. Read more…

              Web.com Small Business Tip of the Day: Summer Selling
              Home Page Blog, Marketing/Branding, On Your Way

              The summer season is a great time to expand your business by setting up a table or booth at your local art festival, flea market or farmer’s market. The atmosphere is casual, and consumers are more willing to spend discretionary income when purchases seem part of the fun. But although the atmosphere is less formal, that doesn’t mean you can be less diligent when it comes to paying taxes and getting permits. Read more…

                What Are Consumers Spending on This Summer—and How Can You Get Your Share?
                Home Page Blog, Marketing/Branding, On Your Way
                What Are Consumers Spending on This Summer—and How Can You Get Your Share?
                13 June 2013

                What will consumers be spending money this summer? Travel tickets and hotel rooms, according to a new study from Burst Media that found more than half (53. 7 percent) of U.S. adults plan to take a vacation this summer. Planning ahead, more than half (51.1 percent) of those who say they’ll vacation have already started making arrangements such as buying tickets and booking hotels. Read more…

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