Follow Us:
Web.com Interview with Don Broekelmann of Influence & Co.
Business, current events, internet marketing
Web.com Interview with Don Broekelmann of Influence & Co.
24 February 2014

Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

    Healthcare SEO: Why Local Search Optimization is The Best Medicine
    Business, Dentists, Doctors
    Healthcare SEO: Why Local Search Optimization is The Best Medicine
    20 February 2014

    Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients. Read more…

      Online Marketing for Healthcare: A Practical Prescription
      Dentists, Doctors, internet marketing
      Online Marketing for Healthcare: A Practical Prescription
      27 January 2014

      When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

        Highlights of Our January Women in Business Discussion featuring Ann Smarty (@seosmarty)
        Search Engine Optimization, SEO, Women In Business
        Highlights of Our January Women in Business Discussion featuring Ann Smarty (@seosmarty)
        17 January 2014

        On January 12, 2014, we were privileged to have Ann Smarty as our guest for the Women Grow Business chat, previously held exclusively on Twitter. The topic was “The Marketing and SEO Benefits of Proper Guest Blogging. For months there have been requests via social media for a guest expert who is an expert on Search Engine Optimization (SEO) and blogging. Read more…

          3 Tools From Bing That Help You Attract Their Search Visitors
          Search Engine Optimization, SEO, Women In Business
          3 Tools From Bing That Help You Attract Their Search Visitors
          14 December 2013

          Bing certainly isn’t the world’s most utilized  search engine – that honor currently goes to Google with over 65% of the market share for search, a number that recently slipped a bit. However, Bing’s search engine still accounts for about 17% of search traffic, and has been rising slightly in recent months. Bing also powers organic search in Yahoo, whose family of sites captures about 12% of the search market, though there is speculation that Yahoo may want to change its association. Read more…

            4 Tools Google Gives You To Help You with SEO
            Search Engine Optimization, SEO, Women In Business
            4 Tools Google Gives You To Help You with SEO
            1 November 2013

            As small business owners, it sometimes feels like Google is the enemy. One day you’re number one, and one of those algorithm changes comes along, and suddenly you’re out of favor again. But if you think it through, it doesn’t make sense for Google to hate us. Read more…

              1 Simple Step That Can Make More People Eat at Your Restaurant
              Entrepreneurship, Facebook/Social Media, Home Page Blog
              1 Simple Step That Can Make More People Eat at Your Restaurant
              16 May 2013

              Do you own a restaurant? Then you need to know that restaurants are the industry consumers most often search for on mobile applications and browsers. A new study by Constant Contact and research firm Chadwick Martin Bailey found that 81 percent of consumers have used a mobile app and 92 percent have used a Web browser on a mobile device to search for a restaurant in the last six months. That puts restaurants ahead of other frequently searched industries, including retail, entertainment, hotel and personal service businesses. Read more…

                Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
                eCommerce, Facebook/Social Media, internet marketing
                forum.web.com
                26 April 2013

                Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

                  Join the Small Business Forum Community
                  The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online