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Physician Reviews: Managing Your Online Reputation
Business, current events, Dentists
Physician Reviews: Managing Your Online Reputation
31 March 2014

Perhaps one of the most disquieting issues for doctors and other healthcare professionals today is the growing numbers of patients using online rating and review websites. I’m referring to services like Yelp. com, Angie’s List, Healthgrades. Read more…

    Web.com Interview with Don Broekelmann of Influence & Co.
    Business, current events, internet marketing
    Web.com Interview with Don Broekelmann of Influence & Co.
    24 February 2014

    Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

      Healthcare SEO: Why Local Search Optimization is The Best Medicine
      Business, Dentists, Doctors
      Healthcare SEO: Why Local Search Optimization is The Best Medicine
      20 February 2014

      Whether you are an individual medical practitioner with one office or a large healthcare organization with numerous locations and departments, local search optimization is one of the most critical steps you can take to ensure the health of your business. Last month, I wrote about the benefits of taking a practical “stepped” approach to online marketing in healthcare, and relying upon proven best practices to establish a solid online foundation, before seeking to adopt riskier, more advanced online marketing techniques. I noted how the first, most critical element for building a strong online presence was developing a website that was well optimized foundationally for search visibility, for both search engines and your prospective patients. Read more…

        Online Marketing for Healthcare: A Practical Prescription
        Dentists, Doctors, internet marketing
        Online Marketing for Healthcare: A Practical Prescription
        27 January 2014

        When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

          Highlights of Our January Women in Business Discussion featuring Ann Smarty (@seosmarty)
          Search Engine Optimization, SEO, Women In Business
          Highlights of Our January Women in Business Discussion featuring Ann Smarty (@seosmarty)
          17 January 2014

          On January 12, 2014, we were privileged to have Ann Smarty as our guest for the Women Grow Business chat, previously held exclusively on Twitter. The topic was “The Marketing and SEO Benefits of Proper Guest Blogging. For months there have been requests via social media for a guest expert who is an expert on Search Engine Optimization (SEO) and blogging. Read more…

            3 Tools From Bing That Help You Attract Their Search Visitors
            Search Engine Optimization, SEO, Women In Business
            3 Tools From Bing That Help You Attract Their Search Visitors
            14 December 2013

            Bing certainly isn’t the world’s most utilized  search engine – that honor currently goes to Google with over 65% of the market share for search, a number that recently slipped a bit. However, Bing’s search engine still accounts for about 17% of search traffic, and has been rising slightly in recent months. Bing also powers organic search in Yahoo, whose family of sites captures about 12% of the search market, though there is speculation that Yahoo may want to change its association. Read more…

              Small Biz Tip: 4 Smart Ways to Cultivate Backlinks
              Getting Advanced, Home Page Blog, Online Marketing
              Small Biz Tip: 4 Smart Ways to Cultivate Backlinks
              29 November 2013

              Backlinks are when another website links to yours, usually through your content. The bottom line about backlinks: They can really help boost your SEO. The more backlinks you get, the higher your site ranks in search engine results, since backlinks show that other websites value your content. Read more…

                4 Tools Google Gives You To Help You with SEO
                Search Engine Optimization, SEO, Women In Business
                4 Tools Google Gives You To Help You with SEO
                1 November 2013

                As small business owners, it sometimes feels like Google is the enemy. One day you’re number one, and one of those algorithm changes comes along, and suddenly you’re out of favor again. But if you think it through, it doesn’t make sense for Google to hate us. Read more…

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