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The 7 Types of Social Media Fans and How to Make the Most of Them
Facebook/Social Media, Getting Advanced, Home Page Blog
The 7 Types of Social Media Fans and How to Make the Most of Them
7 April 2014

Not all social media fans of your business are created equal. How can you reach different types of fans on different social networks? According to data reported by MarketingProfs, there are seven different types of social media fans. Here’s a closer look at the fans your business may have and how best to reach them. Read more…

    5 Actionable Social Media Marketing Insights From SXSW 2014
    Home Page Blog, Marketing/Branding, social media
    5 Actionable Social Media Marketing Insights From SXSW 2014
    1 April 2014

    I was talking to a startup founder a couple of weeks before his inaugural trip to SXSW last month, and he asked me what to expect. Well, in a nutshell: A nonstop, chaotic party. If you’ve never been to SXSW, let me reassure that you that everything you heard is true. Read more…

      A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
      Home Page Blog, social media, Women In Business
      A Behind-the-Scenes Look at How a Marketing Agency Uses Social Media Marketing
      18 March 2014

      Sacha launched Grassfed Media in 2009, focusing on content strategy, social media, and marketing for socially responsible and green companies. She did so well that one of her clients hired her as their Director of Digital Media. Last year, Sacha had the itch to be her own boss again, so she relaunched Grassfed in June 2013. Read more…

        How to Use Social Media for Customer Service
        Customer Service, Getting Advanced, Home Page Blog
        How to Use Social Media for Customer Service
        17 March 2014

        Are you using your small business’s social media accounts to provide customer service? Even if you aren’t, your customers may be. That is, they may be using your company’s Facebook, Twitter or other social media accounts to contact you with questions, complain about your brand or ask other customers for solutions to problems. A study by Sprout Social reported in Marketing Daily found that the number of social media messages sent to companies on Twitter or Facebook that required a response from the company grew by 175 percent in the past year. Read more…

          Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
          Home Page Blog,social media
          Jelly and Snapchat: What Small Business Owners Need to Know About These Social Media Networks
          25 February 2014

          Have you heard of Jelly and Snapchat? I am guessing you know Snapchat, as it has gotten a lot of press since it launched 2 ½ years ago. Jelly, however, just launched on January 7, so I am guessing you might not be as familiar with it. In any case, both are social media networks that you can use for marketing. Read more…

            8 Tips to Help You Run a Successful Twitter Chat
            Home Page Blog,social media
            8 Tips to Help You Run a Successful Twitter Chat
            18 February 2014

            I have participated in a couple of Twitter chats for one of my clients, a large company in Chicago, over the last few months, and I don’t think I can emphasize enough how much fun it is or how much I have learned. Hosting a Twitter chat can be a great way to share your expertise and broaden your reach. As a bonus, you can use the transcript as a jumping off point for blog posts that are part inspirational and part educational. Read more…

              The Only Social Networks That Really Matter
              Facebook/Social Media, Home Page Blog, social media
              The Only Social Networks That Really Matter
              7 February 2014

              Are you going crazy trying to figure out which social networks your business needs to be on—or trying to maintain a presence on all of them? Using social media to market your business is a smart move, since nearly three-fourths (73 percent) of all online adults use at least one social networking site, reports the Pew Research Center’s Internet & American Life Project. However, if you’re going nuts trying to tweet, pin, Instagram, StumbleUpon, Reddit, Tumblr, Vine, link in and more, you can probably slow down. According to Pew data, there are five social networking sites that matter most. Read more…

                How The Latest Facebook Changes Affect Your Business’s Facebook Page
                Home Page Blog,social media
                How The Latest Facebook Changes Affect Your Business’s Facebook Page
                4 February 2014

                If you have no idea what is going on with Facebook, don’t worry – trying to keep up with their continual algorithm changes is like trying to keep up with who is dating (or divorcing) who in Hollywood. While it is a pain in the neck to keep up with Facebook’s changes, keep in mind that they are making these changes based on the way we are using the network. If certain types of status updates are not generating engagement, they’ll be hidden in the News Feed. Read more…

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