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How One Woman in Business Uses Social Media to the Max
Home Page Blog, Marketing/Branding, social media
How One Woman in Business Uses Social Media to the Max
28 January 2014

How’s this for a cool job title: Director of Romance. After working in the tech world, Holly Blackett made the transition to what I think is  a pretty cool job. Through her company, Zuriana’s Elegant Occasions, Holly helps couples plan their destination weddings and honeymoons and clients plan group events, like reunions and vacations (and yes, that means she gets to travel). Read more…

    5 New Year’s Resolutions for Small Business Owners
    Home Page Blog, Marketing/Branding, social media
    5 New Year’s Resolutions for Small Business Owners
    7 January 2014

    I don’t know what it is about the start of a new year, but I am always eager to make it the best year for my business ever. To that end, I typically think about all of the things that I’d like to do differently and better, but this year, I decided to write them down and actually resolve to do them – and not give up or conveniently forget about them by January 20. Below are a list of marketing-related resolutions – some of which are actually mine – and others I included based on the things I see my small business clients struggle with from year to year. Read more…

      Marketers Will Spend More on Social Media in 2014; Will You?
      Facebook/Social Media, Home Page Blog, On Your Way
      Marketers Will Spend More on Social Media in 2014; Will You?
      26 December 2013

      If your small business isn’t putting more time, effort, and, yes, money into social media in 2014, you could be falling behind the competition, according to MediaPost. Next year, 70 percent of marketers say they expect their businesses to spend more on social media, according to a study for the Word of Mouth Marketing Association and the American Marketing Association. Close behind social media, 53 percent of respondents say they expect to spend more on email marketing next year. Read more…

        Top 9 Marketing Trends for Small Businesses in 2014
        Home Page Blog, Marketing/Branding, social media
        Top 9 Marketing Trends for Small Businesses in 2014
        24 December 2013

        As we look towards 2014 and make plans to ensure it is the best year ever for our small businesses, I decided to scour the Web for the top marketing trends every small business owner needs to be aware of as we close out 2013. According to Forbes, consumer expectations have risen 20% over the past 5 years. This is the time to ramp up customer service, focus on quality, and differentiate your brand – stand for something! – to avoid being viewed as a commodity, or something that is available anywhere. Read more…

          The Importance of Integrating Agile Marketing into Your 2014 Marketing Strategy
          Home Page Blog, Marketing/Branding, social media
          The Importance of Integrating Agile Marketing into Your 2014 Marketing Strategy
          17 December 2013

          As you look forward to 2014 and start putting together your marketing strategy for the new year, keep the concept of agile marketing in mind to ensure you can actually meet your goals. Agile marketing is a necessity in our real-time, constantly-in-flux world. It’s all about being flexible so you can easily respond and adapt to changes in the economy, market, customer preferences, new technology – whatever comes your way. Read more…

            Kristi Whitfield of Curbside Cupcakes on How Social Media Fueled Their Success
            Home Page Blog,social media
            Kristi Whitfield of Curbside Cupcakes on How Social Media Fueled Their Success
            10 December 2013

            Kristi and Sam Whitfield are living a dream. When they launched their first food truck in Washington, DC, four years ago selling only cupcakes, people were skeptical. They now have three Curbside Cupcakes trucks, a kiosk at the indoor artisanal food emporium Union Market, and a Curbside Cafe in a residential area of the city. Read more…

              What Is Social Prospecting, and How Do I Do It?
              Home Page Blog,social media
              What Is Social Prospecting, and How Do I Do It?
              3 December 2013

              Social prospecting is pretty straightforward. It’s all about finding potential clients by listening to what people are saying on social media and engaging them with valuable content. Don’t gloss over the “valuable content” part, because that is key. Read more…

                Small Biz Tip: 4 Reasons Why Your Restaurant Needs Mobile Marketing
                Getting Advanced, Home Page Blog, Mobile marketing
                Small Biz Tip: 4 Reasons Why Your Restaurant Needs Mobile Marketing
                28 November 2013

                Chances are that the customer who walked in off the street didn’t find your restaurant by chance, but by using a location-based social media site. In a survey from SinglePlatform and research firm Chadwick Martin Bailey, 92 percent of consumers say they search for restaurants using a mobile Web browser and 81 percent use a mobile app. How can you capitalize on mobile use even more? Once customers discover your restaurant, encourage “checking in” on social media. Read more…

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