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Small Biz Tip: 4 Reasons Why Your Restaurant Needs Mobile Marketing
Getting Advanced, Home Page Blog, Mobile marketing
Small Biz Tip: 4 Reasons Why Your Restaurant Needs Mobile Marketing
28 November 2013

Chances are that the customer who walked in off the street didn’t find your restaurant by chance, but by using a location-based social media site. In a survey from SinglePlatform and research firm Chadwick Martin Bailey, 92 percent of consumers say they search for restaurants using a mobile Web browser and 81 percent use a mobile app. How can you capitalize on mobile use even more? Once customers discover your restaurant, encourage “checking in” on social media. Read more…

    Small Biz Tip: How Is Social Media Affecting Search?
    Home Page Blog, On Your Way, social media
    Small Biz Tip: How Is Social Media Affecting Search?
    26 November 2013

    Marketers are obsessed with social media users—their online habits, their likes and dislikes and, of course, how they can reach them. The obsession is well-founded, according to a Wildfire report conducted by Forrester Consulting. The report found that paid ads on social networks are the top way that social network users discover new brands and products. Read more…

      Small Business Tip of the Day: 4 Ways to Boost Your Reach on Linkedin
      Home Page Blog, Networking, On Your Way
      Small Business Tip of the Day: 4 Ways to Boost Your Reach on Linkedin
      19 November 2013

      If you’re using social media as a way to get more users to your business website, it might surprise you to learn the platform that drives more traffic to corporate websites than all the other social media platforms combined is LinkedIn. According to an Investis IQ Audience Insight Report, LinkedIn accounts for nearly two-thirds of all traffic that comes from social media to corporate sites. How to get more reach on LinkedIn? 1) Since LinkedIn is more about professional networking than personal or consumer use, make sure your LinkedIn photo is professional (leave the dog picture for Facebook). Read more…

        The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
        Home Page Blog, social media, Women In Business
        The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
        19 November 2013

        Just like many of us moms, Jennifer Harlow is super busy balancing work with her family. As a McLean, Virginia-based real estate agent with TTR Sotheby’s International Realty just outside of Washington, DC, her work never really ends. Real estate is a 24/7, 365 kind of job – just like being a mom (Jennifer has three kids). Read more…

          Small Business Tip of the Day: 3 Tips for Marketing to Teens on Twitter
          Home Page Blog, Marketing/Branding, On Your Way
          Small Business Tip of the Day: 3 Tips for Marketing to Teens on Twitter
          18 November 2013

          Trying to get a handle on what captures teenagers’ attention might not be as hard as you think if you’re hanging out in the right places–#whatseveryonetalkingabout, #pleasebuymyproducts. That’s right, “the” social network for teens to be on is currently Twitter, according to a September 2013 study from Piper Jaffray. So how can you get in on the conversation? For one, make sure you’re visual by linking to Instagram. Read more…

            Small Biz Tip: Seniors Love Social Media
            Home Page Blog, internet marketing, On Your Way
            Small Biz Tip: Seniors Love Social Media
            11 November 2013

            If you’re trying to target online adults 65 and older, don’t think you can rule out social media as a marketing tool. According to a recent Pew study, the number of online users 65 and older on social networking sites almost tripled in the last four years—from 13 percent in 2009 to 43 percent now. How does that change your social media plans? The first thing is to know that most seniors don’t like being referred to as “seniors,” nor do they think of themselves as old. Read more…

              Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
              Home Page Blog,social media
              Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
              31 October 2013

              Well, it depends on who you ask! In this blog post, we’ll take a look at the five most common social media fears I hear on a regular basis and how to turn those fears/tricks into confidence/treats. 1. Trick: It seems that there are new social media strategies and best practices, new social networks, and major updates from established platforms popping up all the time. Read more…

                Where Do Most Leads Come From?
                Getting Advanced, Home Page Blog, Sales Strategy
                Where Do Most Leads Come From?
                25 October 2013

                If you’re like most small business owners, you’re probably using social media to market your business. But do you have any idea how many leads you’re actually generating from it? A new study from Eloqua has some useful benchmarks for which social media channels deliver the most leads to most B2B and B2C companies. The survey asked about businesses’ use of 36 different social media networks. Read more…

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