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Small Biz Tip: How Is Social Media Affecting Search?
Home Page Blog, On Your Way, social media
Small Biz Tip: How Is Social Media Affecting Search?
26 November 2013

Marketers are obsessed with social media users—their online habits, their likes and dislikes and, of course, how they can reach them. The obsession is well-founded, according to a Wildfire report conducted by Forrester Consulting. The report found that paid ads on social networks are the top way that social network users discover new brands and products. Read more…

    Small Business Tip of the Day: 4 Ways to Boost Your Reach on Linkedin
    Home Page Blog, Networking, On Your Way
    Small Business Tip of the Day: 4 Ways to Boost Your Reach on Linkedin
    19 November 2013

    If you’re using social media as a way to get more users to your business website, it might surprise you to learn the platform that drives more traffic to corporate websites than all the other social media platforms combined is LinkedIn. According to an Investis IQ Audience Insight Report, LinkedIn accounts for nearly two-thirds of all traffic that comes from social media to corporate sites. How to get more reach on LinkedIn? 1) Since LinkedIn is more about professional networking than personal or consumer use, make sure your LinkedIn photo is professional (leave the dog picture for Facebook). Read more…

      The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
      Home Page Blog, social media, Women In Business
      The Secret to Success on Social Media? One Real Estate Agent Shares Her Tips
      19 November 2013

      Just like many of us moms, Jennifer Harlow is super busy balancing work with her family. As a McLean, Virginia-based real estate agent with TTR Sotheby’s International Realty just outside of Washington, DC, her work never really ends. Real estate is a 24/7, 365 kind of job – just like being a mom (Jennifer has three kids). Read more…

        Small Business Tip of the Day: 3 Tips for Marketing to Teens on Twitter
        Home Page Blog, Marketing/Branding, On Your Way
        Small Business Tip of the Day: 3 Tips for Marketing to Teens on Twitter
        18 November 2013

        Trying to get a handle on what captures teenagers’ attention might not be as hard as you think if you’re hanging out in the right places–#whatseveryonetalkingabout, #pleasebuymyproducts. That’s right, “the” social network for teens to be on is currently Twitter, according to a September 2013 study from Piper Jaffray. So how can you get in on the conversation? For one, make sure you’re visual by linking to Instagram. Read more…

          Small Biz Tip: Seniors Love Social Media
          Home Page Blog, internet marketing, On Your Way
          Small Biz Tip: Seniors Love Social Media
          11 November 2013

          If you’re trying to target online adults 65 and older, don’t think you can rule out social media as a marketing tool. According to a recent Pew study, the number of online users 65 and older on social networking sites almost tripled in the last four years—from 13 percent in 2009 to 43 percent now. How does that change your social media plans? The first thing is to know that most seniors don’t like being referred to as “seniors,” nor do they think of themselves as old. Read more…

            Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
            Home Page Blog,social media
            Trick, or Treat? Your 5 Biggest Social Media Fears, Busted
            31 October 2013

            Well, it depends on who you ask! In this blog post, we’ll take a look at the five most common social media fears I hear on a regular basis and how to turn those fears/tricks into confidence/treats. 1. Trick: It seems that there are new social media strategies and best practices, new social networks, and major updates from established platforms popping up all the time. Read more…

              Where Do Most Leads Come From?
              Getting Advanced, Home Page Blog, Sales Strategy
              Where Do Most Leads Come From?
              25 October 2013

              If you’re like most small business owners, you’re probably using social media to market your business. But do you have any idea how many leads you’re actually generating from it? A new study from Eloqua has some useful benchmarks for which social media channels deliver the most leads to most B2B and B2C companies. The survey asked about businesses’ use of 36 different social media networks. Read more…

                Social Media Helps Businesses Generate Leads and Boost Sales
                Facebook/Social Media, Getting Advanced, Home Page Blog
                Social Media Helps Businesses Generate Leads and Boost Sales
                15 October 2013

                While social media has in the past been criticized as a “warm and fuzzy” marketing tactic that doesn’t generate a measurable return on investment, that’s beginning to change. Now that social media has been around for a while (long enough to be fully incorporated into marketing strategies), both B2B and B2C companies polled in Social Media Examiner’s 2013 Social Media Marketing Industry Report say they see many benefits from social media–and while some of those benefits are intangible, others are very tangible. What’s more, in all categories, the percentage of companies citing these benefits of social media has risen since Social Media Examiner’s 2012 survey was conducted, showing social media is becoming even more valuable as a sales and lead generation tactic. Read more…

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