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Why Your Business Still Needs to Do Marketing Research
Entrepreneurship, Small Business Development, Solopreneurship
Why Your Business Still Needs to Do Marketing Research
10 February 2014

If you don’t know your market, you have no hopes of serving them. If you aren’t serving them, sales will be low. If sales are low you’re out of business. Read more…

    Life Doesn’t Stop and Neither Does Business
    Balancing Act, Entrepreneurship, Solopreneurship
    Life Doesn't Stop and Neither Does Business
    27 April 2011

    I’m at an age where most of my friends are starting to think about children, if not actively getting started on that particular project. I’ve heard several friends (both guys and girls) mention that they’re planning to quit work or cut back on the hours when they bring home a little bundle of joy. That leads to some interesting questions, especially for those friends who work for themselves in some capacity. Read more…

      Young Entrepreneurs: A Conversation With Lauren Rich
      Dea Surjadi, Entrepreneurship, Interviews
      Young Entrepreneurs: A Conversation With Lauren Rich
      30 September 2010

      I’ve always been pretty independent and entrepreneurial, so starting a business came naturally to me. I attribute these characteristics in large part to the dedication, hard work and competitive nature gained from figure skating growing up, as well as building a work ethic early on – I held my first job at 14. Growing up in the Washington, D.C. metro area, I had a slight taste of the city early on, but knew I wanted more. Read more…

        Five Tips To Build Your Business Smarts
        Entrepreneurship, Melanie Spring, Patricia Frame
        Five Tips To Build Your Business Smarts
        29 July 2010

        the young entrepreneur with the growing company and the old advisor with many entrepreneurs as clients came together to talk about building a business successfully. Here’s what you can learn from their mistakes. Whether you are an individual or run a company, you need expert advice early to set your business up successfully. Read more…

          From Me to We: Growing a Solopreneur Business
          Mayra Ruiz-McPherson, Solopreneurship, Women In Business
          From Me to We: Growing a Solopreneur Business
          19 March 2010

          Since 2007, life as a marketing practitioner has been all about me, myself and I. No we’re not talking conceit — we’re talking running a business as a one (wo)man army. This “solopreneur” structure actually worked quite well in the beginning. Read more…

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