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The Ten Commandments of Blogging
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The Ten Commandments of Blogging
29 July 2010

By this point, you should know just how important it is to blog. It’s a great way to get content out there for search engines, and it’s a great way to get people interested in your website. You have a voice that’s worth listening to—especially if you know something about your industry. Read more…

    10 Tips for Beginner Bloggers
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    10 Tips for Beginner Bloggers
    24 June 2010

    One of the most difficult parts of blogging is actually getting started. You might ask yourself: “What do I have to say?” “Is it really that important?” “Who will actually read what I write?” The answers to these questions will never be revealed . . Read more…

      7 Ways to Build Your Fan Base on Facebook
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      7 Ways to Build Your Fan Base on Facebook
      22 June 2010

      If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their interest and keep the momentum going for your business. Advertise your fan page. Read more…

        Social Media: The Fusion of Personality and Business
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        Social Media: The Fusion of Personality and Business
        28 May 2010

        No matter what social network you’re using to connect with your community, your customers, or other businesspeople in your industry, the most important thing to remember is that it’s a “social” network. That means there’s no “set it and forget it” approach. Social media is interactive, requiring efficient and effective response. Read more…

          Facebook: How to Engage Your Fans
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          Facebook: How to Engage Your Fans
          28 April 2010

          For the business owner who doesn’t have the time to dabble in social media, Facebook has always been a solid set-it-and-forget-it solution. It’s easy to create a Facebook page for a business and then populate it with a few photos, some contact information, and other general info . . Read more…

            Adding Facebook’s “Become a Fan” Box to Your Website
            Domains/Hosting, Mobile/Applications, Uncategorized
            Adding Facebook's
            25 February 2010

            Many small businesses are exploring the use of Facebook for their business. If you’re using Facebook, then adding a “Become a Fan” box to your website is one of the best ways to announce to your customers that you’re on Facebook. With a fan box, people can sign up to receive your Facebook updates right from your home page. Read more…

              Your Business Needs to Be on Facebook—Now
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              Your Business Needs to Be on Facebook—Now
              16 February 2010

              It’s hard to believe, but Facebook started only six years ago (of course, from a dorm room at Harvard). Since then, the website has beat out tough competitors, like MySpace™, and now has more than 400 million users. It’s a case of spot-on timing, good design and listening to the community. Read more…

                FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
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                FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
                6 January 2010

                When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep up with trends or evolving technologies, but sometimes there are regulatory guidelines you need to be aware of, such as the Federal Trade Commission’s (FTC’s) recently revised guidelines (“Guides”) concerning the use of endorsements and testimonials in advertising. The Guides went into effect on December 1, 2009, and cover the advertising of products and services. Read more…

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