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Top 5 Ways Social Media Impacted My Blogging in 2009
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Top 5 Ways Social Media Impacted My Blogging in 2009
21 December 2009

I’ve been blogging personally for quite some time, whether it’s a random thought or an opinion on a timely topic. As an eCommerce professional, I also blog professionally on that topic. In 2009, social media improved my blogging in many areas: content, search engine optimization, and readership. Read more…

    CoTweet vs. HootSuite: Which Twitter Service Is Best for Your Small Business?
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    CoTweet vs. HootSuite: Which Twitter Service Is Best for Your Small Business?
    16 December 2009

    When it comes to tools and services available to manage Twitter, there is a virtual bounty—a Twitter-copia, if you will. . . Read more…

      For Retailers, It’s the Year of Social Media
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      For Retailers, It’s the Year of Social Media
      11 December 2009

      With consumer sales iffy—and competition fierce—retailers are trying to find any edge to stand out. And for the current holiday rush, the focus is on social media, especially Facebook and Twitter. If you take a look at a survey from BDO Seidman, the usage is off-the-charts, going from 4% of retailers in 2007 to more than half this year. Read more…

        Social Media: Giving Small Businesses and Consumers Something to Talk About
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        Social Media: Giving Small Businesses and Consumers Something to Talk About
        13 November 2009

        You can’t watch a news show or read a periodical or blog without someone weighing in on the value of social media. If you’re not sure what to do, you have plenty of company. A recent Citibank/GfK Roper study found that 76% of small businesses find that social networks aren’t helping them grow their businesses. Read more…

          Using Social Media to Manage Your Brand
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          Using Social Media to Manage Your Brand
          5 November 2009

          As a small business owner, you may not often think about your brand . . . Read more…

            Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.
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            Faced with Negative Blog Comments about Your Brand? Stay C.O.O.L.
            30 October 2009

            It’s not easy being a business owner. You dedicate your days and nights to managing your store, and you’ve certainly shed your share of sweat and tears to turn your business into a recognizable brand in your industry. Like most days, your alarm buzzes at 6 a.m., you wake up and turn on your computer, you check for any orders that came in overnight, and then you take a look at your Google™ Alerts to see if your brand has been mentioned online anywhere. Read more…

              How Social Networks Can Deliver More Customers to Your Restaurant
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              How Social Networks Can Deliver More Customers to Your Restaurant
              20 October 2009

              Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don’t have the time or resources to get involved with social networking sites, then you’re missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand awareness about your business. Where do you begin? Everyone needs a plan. Read more…

                Twitter Tool Helps Measure Effectiveness of Your Tweets
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                Twitter Tool Helps Measure Effectiveness of Your Tweets
                12 October 2009

                Are you just getting started using Twitter for your business, or have you been online for a while and need a way to measure your social networking clout? Either way, you’ll find that Twitalyzer is a useful tool that helps you measure the reach of your tweets, including influence, generosity, and other important metrics. Take a “snapshot” of your standing today on Twitalyzer, focus on areas of improvement identified by the tool, and check back in a month to see if you’ve made any progress in expanding your reach. Read more…

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