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Small Biz Tip: How to Know When to Upgrade Technology
Domains/Hosting, Home Page Blog, On Your Way
Small Biz Tip: How to Know When to Upgrade Technology
15 April 2014

If your computer’s running agonizingly slow, then it’s probably time to upgrade your technology, right? Not necessarily. If the computer is less than five years old, have an IT expert do a performance check and see if the issues you’re having are fixable. It’s important to always install the latest security patches and service packs so your software is performing effectively; the same goes for your smartphone and tablet computers. Read more…

    The Future of Online Retail
    eCommerce, Getting Advanced, Home Page Blog
    The Future of Online Retail
    14 February 2014

    What do customers want from your ecommerce site, and how can online retailers get shoppers to buy more and more often? The Walker Sands 2014 Future of Retail study has some helpful answers. First, there’s good news for online retailers: Online shopping has reached a “tipping point”—fewer than 1 percent of consumers never shop online, while 62 percent shop online at least once a month. Now that the majority of Americans are potential customers for your site, how can you get them to spend more? Take a cue from online retail giant Amazon, which, according to the report, is by far the number-one site online shoppers turn to and trust. Read more…

      Is Your Ecommerce Site Offering Too Many Choices?
      eCommerce, Home Page Blog, Web Design
      Is Your Ecommerce Site Offering Too Many Choices?
      10 February 2014

      How can you get more customers to purchase from your website? Maybe by offering them fewer images to peruse. New research from Wharton shows that, when it comes to making the sale online, less is more. A study by marketing professors Barbara E. Kahn and Claudia Townsend conducted a series of experiments and found that people prefer to look at images than read product descriptions when shopping online. Read more…

        Online Marketing for Healthcare: A Practical Prescription
        Dentists, Doctors, internet marketing
        Online Marketing for Healthcare: A Practical Prescription
        27 January 2014

        When it comes to online marketing for medical practices and healthcare organizations, there are numerous issues to consider before developing a strategy ranging from risk to privacy concerns to ethics to ROI. Establishing an optimal online presence in the age of new media is complicated and most medical professionals have more than enough to worry about related to their primary role as healers, before entering this complex and often “foggy” new world. On the other hand, time waits for no one, not even busy doctors. Read more…

          Is Your Business Website Meeting Customers’ Expectations?
          Customer Service, Home Page Blog, On Your Way
          Is Your Business Website Meeting Customers’ Expectations?
          17 January 2014

          What do customers today want from your small business website? Speed, according to LivePerson’s second annual Connecting With Customers study, which polled nearly 6,000 online shoppers worldwide. More than three-fourths (77 percent) of consumers say they want to get things done as quickly as possible when they’re online. How long are they willing to wait for help online? Just 76 seconds on average, the study found. Read more…

            What Are Consumers Buying Online and How Can You Get Them to Buy From You?
            eCommerce, Getting Advanced, Home Page Blog
            What Are Consumers Buying Online and How Can You Get Them to Buy From You?
            13 January 2014

            It’s no secret that Americans are becoming more comfortable than ever with ecommerce. In a recent survey by Walker Sands of about 1,000 U.S. Internet users, only 1 percent of respondents say they never shop online. Nearly two-thirds (62 percent) shop online at least once per month. Read more…

              Does Your Business Website Need a New Look?
              Customer Service, Getting Advanced, Home Page Blog
              Does Your Business Website Need a New Look?
              2 January 2014

              This time of year, we’re all making resolutions. Enlist some outside users—your friends, family, or even customers or members of your target market that you recruit and pay for their time—to click through your website and give you their feedback. Does the website look old-fashioned? You know what I mean. Read more…

                Women in Business Tip: Do You Fear Technology?
                Home Page Blog, On Your Way, Web Design
                Women in Business Tip: Do You Fear Technology?
                24 December 2013

                Are women business owners more or less likely than their male counterparts to adopt new technologies? The answers vary depending on what survey you read. In one survey of women business owners in South Carolina, women-owned businesses were less likely than other privately owned businesses in the state to use technology such as broadband, but more likely to support their employees using social media for work purposes. However, at a recent conference held at New York’s Internet Week, research from Forrester revealed that women approach technology with a more practical mindset than do men, and are more likely to see technology from the customer’s angle. Read more…

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