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Small Biz Tip: How Is Social Media Affecting Search?
Home Page Blog, On Your Way, social media
Small Biz Tip: How Is Social Media Affecting Search?
26 November 2013

Marketers are obsessed with social media users—their online habits, their likes and dislikes and, of course, how they can reach them. The obsession is well-founded, according to a Wildfire report conducted by Forrester Consulting. The report found that paid ads on social networks are the top way that social network users discover new brands and products. Read more…

    Small Business Tip of the Day: Does Your Website Have an Online Forum?
    Customer Service, Getting Advanced, Home Page Blog
    Small Business Tip of the Day: Does Your Website Have an Online Forum?
    4 November 2013

    If you’re still trying to figure out how to communicate with consumers over social media, the answer may be online forums, according to a survey from ProBoards. In its 2013 Social Media Survey, ProBoards found that 67 percent of respondents named forums as the social media tool they found most valuable. The reason? Forums provide greater customization, personalization and more in-depth conversation than quick tweets or one-line posts. Read more…

      How Will Mobile Affect Your Holiday Sales?
      Getting Advanced, Home Page Blog, Mobile/Applications tips
      How Will Mobile Affect Your Holiday Sales?
      4 November 2013

      How will mobile devices affect your ecommerce site or retail store’s holiday sales this year? The percentage of consumers planning to do most of their Black Friday shopping online is up to 30 percent this year, compared with 25 percent last year, according to an Accenture’s 2013 Holiday Shopping Survey, and mobile will play an important role. Some 19 percent of consumers will use their tablets for shopping (either research or purchasing) this holiday season, up from 15 percent in 2012, and 18 percent will use their smartphones, up from 14 percent. More than half (55 percent) of shoppers say they are likely to shop on Black Friday this year, an increase from 53 percent in 2012 and 44 percent in 2011. Read more…

        6 Steps to Designing a Website That Generates Leads
        Home Page Blog, On Your Way, Sales Strategy
        6 Steps to Designing a Website That Generates Leads
        17 October 2013

        One of the simplest ways to generate more leads for your small business is to get your business website to do it for you. The way your website is designed can help—or hinder—your ability to generate leads. Here are 6 steps to take to boost your website’s lead-generating capabilities. Read more…

          Small Business Tip of the Day: Help! I Don’t Need Somebody
          Customer Service, Getting Advanced, Home Page Blog
          Small Business Tip of the Day: Help! I Don’t Need Somebody
          3 October 2013

          You might not have to worry about having a customer service representative ready to talk live to customers if your online help is up to snuff. According to the JD Power 2013 US Wireless Customer Care report, customers’ satisfaction with online self-service has greatly improved due to chat and virtual agent technologies. In fact, customers in the study actually prefer online technologies over traditional channels like telephone or walk-in customer service, especially when it comes to small, easily fixable problems or questions. Read more…

            WordPress 101: Basics Every Small Business Owner Needs to Know
            Home Page Blog,Web Design
            WordPress 101: Basics Every Small Business Owner Needs to Know
            1 October 2013

            You are most likely familiar with the term WordPress even if you only vaguely know what it is. Well, good news! Think of this blog post as a basic introduction to WordPress for small business owners. Founded in 2003, WordPress is now the largest self-hosted blogging tool and content management system (ie, backbone of a website) in the world. Read more…

              Study Says Most Small Business Websites Miss the Mark
              Home Page Blog, Just Getting Started, Sales Strategy
              Study Says Most Small Business Websites Miss the Mark
              18 September 2013

              In a sea of millions of business websites, getting potential customers to visit your site instead of your competitor’s is a huge accomplishment. But after attracting users to their websites, too many small business owners fail to take the crucial next step: incorporating a call to action that gets customers to do click, call or buy. That’s the conclusion of the Small Business B2B Call to Action Study, which examined the websites of 200 U.S. small businesses with 100 or fewer employees. Read more…

                Small Business Tip of the Day: Got Desktop?
                eCommerce, Getting Advanced, Home Page Blog
                Small Business Tip of the Day: Got Desktop?
                11 September 2013

                Don’t count out baby boomers when designing your website for research and shopping. In a 2013 poll for business technology consultant Infosys conducted by KRC Research and Vanson Bourne, two-thirds of U.S. Internet users aged 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers. ” And, while younger consumers do research on their smartphones while they are actually in the store, boomers are more likely to do pre-purchase research online before they even step out their doors, with most of them are doing the research on their desktop computers. Read more…

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