My first day at CES, I was a guest on a panel titled: “Social Streaming: The Video Phenomenon of Everything” as part of the Digital Hollywood track of content. “If you haven’t noticed, every moment of every day is being captured on video and live streamed via social media,” explained the description of the panel. “Welcome to today’s media culture. Fantastic new technologies and massive networks enable this phenomenon. It’s Youtube, Facebook, Instagram, it’s everywhere!”
Allison Stern, Co-Founder, VP, Business Development & Marketing, Tubular Labs was the Panel’s moderator. Panelists included Ronald C. Pruett Jr., Chief Advisor, Al Roker Entertainment, David Berkowitz, CMO, MRY, Chrissie Hanson, Head of Strategy, West Coast, Mindshare,Eunice Shin, Director, Manatt Digital Media, Aaron DeBevoise, CEO, Network of One / RoundUp Media and of course – Steven Rosenbaum, CEO, Waywire Networks, me.
The data presented was pretty compelling. Meerkat has more than two-million registered users. And Twitter’s Periscope App now has two million daily active users and says its users watch 40-years worth of video every day. Now Facebook is adding streaming functionality to its massive social network.
One thing that was clear was the live streaming is going to be controlled by brands and be high-quality, or controlled by individuals and be about community, or maybe both. Asked to describe a good live experience, one panel member suggested Victoria’s Secret while the another suggested YouNow, which broadcasts PG videos of teen sleeping. Very much not the same thing.
The challenge for brands is that people think that “live” means creating a shows that look like broadcast television ,while millennials think “live” when they watch something on Twitch – raw, honest, first-person video. So two things are changing technology – the audience and appetite for content. Technology is changing the way people engage live community-based “happening” content. While it’s easy to talk about Twitch TV as gamers playing video games live, it’s way more than that.
Everyone on the panel agreed that live-streaming video is going to grow in importance – but it isn’t clear what live would look like. It’s also not clear what costs of broadcast-style production will be covered by live audiences that might not reach what advertisers expect from formerly large broadcast audiences.
And now there’s new tech about to arrive on the scene that is going to make high quality live streaming a reality. Until now, the most often used device is a handheld iPhone. But what it creates is a live feed that’s hard to watch for extended periods. Now there’s a new camera, called a Movi. It’s produced by the company Livestream, and it’s pretty remarkable. It is a single device, 4K live streaming camera designed for users who want a more professional looking live stream. The $399 Movi ships in April, and it gives streamers a multi-camera directors dashboard on their iPhone.
Movi automatically creates multiple shots, close-ups and wide shots, so that you can cut between speakers on a panel, or dancers on a stage. You can zoom and pan – or let Movi do the work and cut to the speaker who’s speaking or movement on the stage. Movi replaces the cost of a team of shooters and hours of editing on FinalCut Pro after an event.
Live streaming is going to be big, on that the panel agreed. But will it be polished and professional brand-safe content, or raw user-generated content that is the wild west of content? It’s early days, so we’ll just have to watch this emerging space and see how it evolves.
This article was written by Steven Rosenbaum from Forbes and was legally licensed through the NewsCred publisher network.