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Chief Troublemaker Joanna Pineda on the Meal Metaphor in Business

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. As a trusted advisor, Joanna inspires and motivates her clients and employees alike to simply, “be better” with her mantra being: Do or Do Not. There is no try!

Below was cross-posted with permission, originally published at The Matrix Files.

The Power of the Relationship
I tell my staff (especially Project Managers) to jump at any chance to share a meal with a client, vendor or partner. Why? Because I’m convinced that once you’ve shared a meal with someone, it’s a lot harder for them to demonize you, blow you off, ignore your calls and e-mails, or fire you for a small mistake.

A meal, however, is simply a metaphor for creating, nurturing and maintaining a relationship.

[image by Kervinchong, Creative Commons]

The relationship is what matters.

A meal is one really great, fun way to establish or further a relationship. Face to face meetings and social events are others. Can social networking help you nurture your relationships?

Here’s how.

A really great blog lets you connect with your staff, customers, members. A blog lets you share your perspectives, talk about what’s important to you or your field, speak more conversationally about a highly technical or complicated topic.

An authentic social networking strategy lets you share aspects of your organization’s culture and values. So don’t just tweet about your press releases! Share tips and tricks through a video, tweet about Web sites that move you, and upload photos of your staff in action.

How about you? How are you using social networking to support your relationship goals?

More from:

  • Mari Smith and the partnership between online social networks and offline interaction;
  • Joanna and surviving this hellish economy, marketing, and counter trends and her fun podcast interview where her sense of humor comes through on Solutions Are Power.

      1. Nice one. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.

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