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Do you use Facebook to market your small business? Welcome to the club! A whopping 93 percent of businesses surveyed in the 2015 Social Media Marketing Industry Report do. In fact, Facebook counts over 40 million active small business pages. And most small businesses are planning to ramp up their Facebook activities even more. Staying up-to-date on Facebook marketing has become more challenging in recent years—the latest updates can have a drastic effect on the results of your marketing. If you'd like to learn more about marketing with Facebook in 2016, then download our latest free e-book: Facebook Marketing Now: What You Need to Know.

Table of Contents
    Facebook Basics
  • Branding Your Page
  • Building Your Profile
    What to Post
  • A Picture is Worth 1,000 Words
  • Including a Call-to-Action
  • Keeping it Short
  • Keeping it Current
  • Using Hashtags
  • Showing Personality
    What to Do
  • Posting Regularly
  • Posting at the Right Times
  • Responding to Comments Quickly
  • Driving Fans to Your Website
  • Integrating Marketing
  • Measuring Results
  • Showing Personality
  • Plan for Returns
  • Create a Calendar
    How to Advertise
  • Boosting Posts
  • Creating Ads
  • Ad Targeting
  • Custom Audiences
  • Lookalike Audiences
  • Tracking Conversions
  • Event Responses
  • Adding a CTA button
  • Monitoring results
    What to Know
  • Give it Time
  • Don’t Rely on Facebook as Your Sole Online Presence
  • Get Help
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