Experts say the difference between who you are now and who you will be in five years will depend on the books you read and >the people you know. We can actually give you some advice on both of those areas, starting with four great books on small business marketing and networking.
Crush It, Gary Vaynerchuk
If there was ever a book on helping people find their passion and pursuing it, it’s Crush It. Gary tells how he got started by following his passion, and turned a $1 million family liquor store into a $50 million wine business and media empire. It’s an exciting book, so don’t read it before you go to bed.
Corporate Blogging for Dummies, Douglas Karr and Chantelle Flannery
Blogging is the ideal way to show customers what you do and how well you do it. It also helps you improve your search engine ranking. This is the book when it comes to blogging. Anyone who’s ever wondered if they need a business blog (hint: you do), should read this comprehensive book.
No Bullshit Social Media, Jason Falls and Erik Deckers
Many companies are still afraid of of social media marketing, thinking it’s a fad or that it’s only for young people. This book makes a plain, no BS business case for why businesses should do it, and helps them figure out strategies and places to use it.
Never Eat Alone, Keith Ferrazzi
The definitive book on networking and meeting people face to face. It doesn’t matter how much effort you put into your online life, it’s an empty shell without personal connections. Get to know people in your industry, people in allied industries, potential clients, actual clients.