Friday Small Business Roundup: Event Marketing and More -
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Friday Small Business Roundup: Event Marketing and More

Get face-to-face with customers and prospects. Read Monika Jansen’s three-part series, Event Marketing for Small Businesses Part 1: Getting Started; Event Marketing for Small Businesses Part 2: Planning and Promoting Your Event; and Event Marketing for Small Businesses Part 3: During and After Your Event.

Affluent consumers are tightening their purse strings. How can you get them to loosen up? Read Rieva Lesonsky’s post How Can You Get Affluent Consumers to Spend?

Not all consumers are stopping spending–in fact, tapping into stress can bring your business profits. Read Rieva Lesonsky’s post America’s Stressed Out. Here’s How You Can Help (and Profit From It) to learn more.

Speaking of spending, are you wondering when consumers will start spending via mobile payments? Read Maria Valdez Haubrich’s post Retailers Play Wait-and-See Game With Mobile Payments to see what’s going on.

You might be neglecting a rising consumer group. Read Rieva Lesonsky’s What Do Female Breadwinners Mean for Your Business? to find out.

Do you own a restaurant? Then you’ve got rosy times ahead. Read Karen Axelton’s post Restaurant Owners Are Bullish on Their Industry to discover why.

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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Rieva Lesonsky


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