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Getting Started with Pay-Per-Click (PPC) Advertising

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising. Any small business owner can contract directly with one of the search engines and bid on keywords. But if you’re a new website owner and you’re not sure about selecting the right keywords, a pay-per-click subject matter expert can help you minimize the risk and maximize the return on your investment.

In a recent article on the Solid Cactus blog—one of the Web.com brands—Mike McGinley shares tips on getting started with PPC, such as hiring a pay-per-click expert and structuring a PPC contract with a third party.

Check out the article . . . and start generating sales with PPC!


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