This year, American Business Women’s Day falls on a Sunday. In observance, today we’re talking about how we’ve observed how various business women are overcoming the most common marketing problems.
On Sunday, we’ll also officially begin the Women in Business Resources series.
NAWBO and Web.com conducted a joint survey of business women earlier this year. Some of their chief marketing concerns were:
Search engine optimization
This survey was conducted at the beginning of the year. We looked to leaders in our Women Grow Business community to see how they were tackling some of these problems. These are a few of our finds.
Janette Speyer knows that you need great links for SEO, and that they’re harder for businesses to get. So she put together a plan to find authority bloggers to link to her site.
Not only do they have some great article about mobile apps and trends, when you visit their site on an iPad, you get a special version of their website. It’s so much easier to navigate the content, and even reminds you to create a shortcut to the site.
Onswipe is one of the sites that can create a mobile version of your site for you – for free.
Shelly Kramer, founder and Chief Imagination Officer of V3 Integrated Marketing, has 4 questions she asks before sending a business to business email. Part of her advice to fellow business owners:
Write about a topic your customers are interested in, give them ideas and tips to solve their problems and include a link to a whitepaper that provides more information/resources—and to download, they’ll have to answer a few short questions.
Sure, you already have their email address, so you’re not necessarily using this as a list-building tactic. You can, however, gather data that shows you where they are, what they need, etc., giving you valuable insight that you can apply to other parts of your marketing strategy.
Be sure and read the entire email marketing article – it’s packed full of advice that any business owner that sends email communications should heed.
Sometimes the best experts to learn from are the peers in your own community. We’ll be rounding up more of their best on-the-ground, in-the-trenches advice in weeks to come.