We’ve all heard of Black Friday, the day after Thanksgiving when the Christmas shopping seasons begins. But what about Small Business Saturday?
In contrast to Black Friday, where the focus is on going to the mall to shop at big retail chains, Small Business Saturday encourages consumers to shop in small local businesses. In 2010, it evolved from an small grassroots effort to an organized nationwide event. To participate as a shopper, you can find local small businesses to shop in using American Express’ site, Shop Small, which has a map of local participating venues.
Only venues accepting American Express cards are shown on the map this year, however, and since Small Business Saturday starts in just a few hours, how do you find the most participating locations, or participate as a small business owner yourself?
How to Participate in Small Business Saturday Using Social Media
There are people both following the realtime deals for Small Business Saturday on Twitter, and offering them. You can use the official hashtags, #shopsmall or #SmallBusinessSaturday. The Small Business Administration also suggests the hashtag #SmallBizSat, which appears to be just as active. You can use the hashtags on other platforms that support it as well, such as Google+.
And don’t forget that Small Business Saturday has deals for small businesses as well as from them – for example. Twitter, traditionally the hub of the Small Business Saturday social activity, is offering $100 in advertising credits to small businesses.