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How to Use Google Analytics to Measure Success

In a previous blog post, I talked about how to use a blog to drive traffic to your ecommerce store where you sell
specialty sandwich cutters. But how do you know if it’s paying off?

With Google Analytics, the free analytical package that shows you your web traffic performance, you
can see what’s working and what’s not.

For example, let’s say you published your post on “Five Fun Sandwiches for Kids” on a Monday. By
Friday, you’ve sold 100 of your sandwich cutters. How can we find how many of those sales came as
a direct result of the blog post?

First, we check out the Google Analytics page, and see that the post has generated 1,000 visits this
week. We can see how long everyone spent on the page, where they came from, and even where
they went.

In our hypothetical case, of the 1,000 visitors, we can see:

  • 600 of them came from Facebook, 300 came from Twitter, and the other 100 came from a
    variety of other sources.
  • 80% of them spent 1 – 2 minutes on the page, 10% spent 5 minutes on the page, and 10% spent
    less than 1 minute.
  • 100 of them clicked a link that took them to another page on the website (we can even find out
    which page), 800 of them left as soon as they read the page, and 100 of them went straight to the
    sandwich cutter catalog page.

By switching over to the Google Analytics for the sandwich cutter page, we can see that 50 of our
visitors actually bought the $15 sandwich cutter.

Based on all this, we can determine that 1) our blog post resulted in 50 sales this week; 2) it
generated $750 in gross revenue; 3) it has a 5% sales rate.

Without Google Analytics, we would never know what a particular blog post, or even a week of
traffic, has done for our business.


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