If you feel like the only person who can’t keep up with changes at Facebook, you’re not alone. I was sifting through some blog posts in my inbox and found a Social Media Examiner guide to the Facebook Power Editor, something I had never heard of before.
Here’s what I learned:
What is it?
Power Editor is a free browser plugin created by Facebook that lets you edit all of your Facebook ads all at once (also, it works best with Chrome).
What can I use it for?
According to Facebook’s own guide, you can use it for:
- Mass-editing campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts
- Managing placements and custom audiences
- Monitoring ads stats in order to optimize ads and campaigns from within the tool itself
Additionally, you can use it with Excel spreadsheets. Just cut and paste information back and forth between the Power Editor and Excel.
Does it offer features I can’t get elsewhere?
What a great question! Yes, it does:
- When Facebook rolls out new advanced features, it goes to Power Editor first, so you’ll have access to it before self-serve ad users.
- You’ll enjoy better ad targeting due to partnerships Facebook has with 3 data mining companies.
- The Lookalike Audience tool lets you target potential customers who are similar to your current customers.
- You can create Saved Audiences so you don’t lose all of the targeting parameters you enter for an ad.
- You can choose where your ad is placed, as well as what device it appears on.
- The Conversion Specs feature lets you optimize your ad bidding.
So that’s that – now we are both educated on what Power Editor is!
Will you use Power Editor to optimize your Facebook ads?
Image courtesy of yardi.com