Way back in February, L2 Think Tank, a membership organization that brings together academia and industry to drive digital marketing innovation, released Intelligence Report: Instagram (created in partnership with Olapic).
Despite its blah name, this report included some pretty eye-opening information about how powerful Instagram is when it comes to brand engagement. Turns out, it’s better than all the other social media biggies: Pinterest, Facebook, Twitter, and Google+.
Even though Instagram has “only” about 150 million monthly users, check out these statistics:
- Interaction rates are 15x higher than on Facebook (and much higher than Twitter and Google+).
- Instagram’s engaged user base is 2x as large as Facebook’s.
- The average user spends 257 minutes per month on Instagram; 57% of users use Instagram on a daily basis, and 35% of users visit it more than once per day.
- Only 23% of Pinterest users engage with the platform daily, versus 58% of Instagram users.
- Instagram had the highest year-over-year growth (66%) among top mobile apps.
So, why is Instagram so awesome when it comes to brand engagement? Visual media inspires emotion and action. It’s really as simple as that. If you’re ready to kick up your Instagram use now that you’ve absorbed the above numbers, here are some tips to help you make the most of brand engagement:
Use it every day
With such highly engaged users on Instagram, you really have to use it every day to see results. Start out by posting once a day. Play around with the time of day you post to see what time period generates the most interaction.
Instagram is still a social media network – you have to give love to get love! Follow friends, clients, vendors, business partners. Browse Instagram’s suggested accounts for ideas of who to follow. And then interact with their posts.
Like Twitter, you have to use hashtags if you want to make it easy for people to discover you. Unlike Twitter, you can add more than one or two hashtags to your images – it won’t turn people off.
Focus on variety
AKA, don’t be boring. Use different filters. Shoot some photos up close, shoot some from a distance. Use black and white every once in a while. Shoot different objects and subjects rather than only the company dog or your lunch or your cluttered desk.
Add an Instagram button everywhere
This is a no-brainer, but it’s worth mentioning anyway: Make it easy for your clients to connect with you on Instagram by adding a little Instagram button to your website, newsletter, LinkedIn page, and email signature.***
Do you use Instagram? What kinds of images seem to generate the most brand engagement?
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Image courtesy of thephoblographer.com