DG wrote a new post, “The Sound of Music” and 7 Sins of SEO [Redux] 2 years, 7 months ago
[Ed: With minor changes, we republish one of our earlier posts though it's more than two years old (gasp!). Still good, still relevant.]
In The Sound of Music, the governess sings: “Let’s start at the very […]
DG wrote a new post, How to Create a Failed SEO Campaign 2 years, 9 months ago
One of the challenges organizations have when creating or redesigning a website is content selection. Over the past five-to-ten years, “content strategy” and “content marketing” have evolved as a way to handle […]
DG wrote a new post, 5 Steps to Cold Calling Your Way to More Business 3 years ago
To call or not?
As someone who cold called her way to a job during the spaghetti days of graduate school, I can say that this technique can work if you do it right.
Recently, I read a 51-page e-book by Martha […]
DG wrote a new post, 5 Ways to Fail in Social Media 3 years, 1 month ago
Will companies this year know how to use social media—and why? This list fills you in on some of the ways companies fail at social media, so you can learn from the mistakes of others.
1. Hire an Intern as Your […]
DG wrote a new post, Link Building Tips 101 3 years, 4 months ago
Nothing succeeds like planning
If you take time to plan your link building strategy, you will probably be a step ahead of your competition. Link building can be a time-consuming effort that can take time to show […]
DG wrote a new post, Getting Started With SEO 3 years, 4 months ago
Last month we held our monthly #wgbiz Twitterchat, this time with Deborah Ager as our guest.
Regular readers will recognize Deborah’s excellent writings on SEO, and that’s what we focused on during the chat.
DG wrote a new post, Traffic Generation: It’s Not All About SEO 3 years, 7 months ago
These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional […]
DG wrote a new post, How To: Get New Clients 3 years, 9 months ago
Clients: Come Out, Come Out, Wherever You Are
Small business owners often discuss finding new clients and the process of networking. “How do you get new clients?” I’m asked again and again. Over the years, I’ve […]
DG wrote a new post, The Art and Science of Local Search Engine Optimization 3 years, 11 months ago
What’s a nice girl like you doing in a place like this?
Image: anokarina’s Flickrstream, Creative Commons
Do you want to be the business that pops up in search queries near your business base? If you own a […]
DG wrote a new post, How To: Integrate Your Internet Marketing Tools for Powerful Results 3 years, 11 months ago
Going half, but not all the way
Too often, I’ve seen clients who have an email newsletter and use no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. […]
DG wrote a new post, Is SEO Dead? The Jury’s Still Out 4 years, 1 month ago
Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan.
At Search Engine land, Danny […]
DG wrote a new post, Pros and Cons: When to Outsource Your PPC Marketing 4 years, 3 months ago
At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency.
What is your […]
DG wrote a new post, Pay-Per-Click Campaigns Aren’t Working? Try These Next Steps 4 years, 5 months ago
Too many times-
Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and […]
DG wrote a new post, The Beauty of Chaos: Use It When Choosing Good Keywords for SEO Campaigns 4 years, 7 months ago
At first glance, one might think chaos is a state to be avoided in
business. I adore chaos because there’s possibility in it.
Decisions in the face of chaos
This doesn’t mean I don’t make a decision [when chaos […]
DG wrote a new post, How “The Sound of Music” Relates to 7 Sins of Search Engine Optimization 4 years, 9 months ago
In the Sound of Music, the governess sings: “Let’s start at the very beginning/a very good place to start.”
The same holds true in using effective search engine optimization (SEO) techniques, except you might […]
DG wrote a new post, Five Steps You Can Take to Improve Your Search Engine Rankings 4 years, 9 months ago
Deborah Ager founded ClickWisdom.com which helps organizations use online marketing strategies to attract their ideal clients. She welcomes your visit to her site anytime, where her ongoing newsletter and more […]
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