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“PINK” + Women Entrepreneurs = ?

Question: What do you get when you combing “PINK” with a bunch of entrepreneurial ladies?

Answer: A *must-attend* event for any woman seeking to launch her own business!

I recently stumbled across a news item that caught my interest: “Little PINK Book Announces its 2nd Annual Spring Into Ownership Event Series.” Clearly, the headline alone piqued my #wgbiz bone because any event where women entrepreneurs can come together to discuss business ownership challenges and seek mentoring, education and networking opportunities, is one that absolutely must be shared and highlighted here.

Little PINK Book is an online community for professional women and women in business that was birthed from what used to be an actual print magazine, PINK Magazine. In 2009, the print magazine became an online-only publication (as has happened with many a print publication these past few years) and one of the results from that print-to-digital transition was the rise of the “Spring Into Ownership” event.

[Ed: And it recently highlighted Women Grow Business as a top 10 business blog for women, cough cough.]

“We have always had one event in the Fall of each year,” says Danielle Jackson, PINK Operations/Events Manager. “But what we found after we went digital with our publication is that an additional (second) event would benefit the PINK community greatly and provide our base of career-minded and professional business women with an opportunity to network and connect more often than just once a year.”

PINK’s Spring Into Ownership event – which is set to feature prominent and diverse women owners on lunch panels in Atlanta on June 13 – allows the organization to offer a venue specific for women interested in entrepreneurship.

“Our event is focused on helping women nurture the idea that they can become their own bosses,” says Jackson. “In addition to inspiring women about entrepreneurial topics of interest – such as getting their businesses started, finding capital and establishing viable partnerships – we believe all our events help bring our online editorial to life. The goal is to create the means for our readership to meet face-to-face, thus augmenting the virtual connections they have already made on Little PINK Book.com.”

As my interview with Jackson drew to a close, I couldn’t help but identify with some of the key points she touched on about women and entrepreneurship. Specifically, we talked about how the economic recession has created more women entrepreneurs.

“Today, women find themselves in fewer senior level roles,” shared Jackson. “As a result, they are becoming more and more attracted to the prospect of becoming their own bosses because when you are your own boss, you can’t fire yourself.” Talk about job security, for real!

Still, while I know Jackson is right in her “fewer senior level roles for women” comments, I am saddened by the realities of that statement. Regardless, the good news is that there are organizations out there like Little Pink Book that care enough about the women-in-business climate to create awareness, encourage entrepreneurial potential and inspire would-be-women-entrepreneurs via mentorship and education.

Goooooooo PINK!

P.S. If anyone is interested in learning more about the Spring Into Ownership event, it appears there are sessions also scheduled in the cities of New York and Los Angeles. You can check out all registration and event details here.

Mayra Ruiz is founder of Ruiz McPherson Communications, a social media influence and digital marketing service based in historic Charles Town, West Virginia. With more than 15 years of hands-on marketing, communications and PR experience, Mayra leads her clients forward on all aspects of creative direction, online promotion and marketing communications with innovation, passion and gusto.  When offline, Mayra enjoys “old fashioned” non-techy stuff like cooking, sewing and collecting vintage treasures from area antiques stores. She can be reached at www.twitter.com/mayraruiz orwww.twitter.com/ruizmcpherson (her marketing practice).

 


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