Small Biz Tip: Why Online Video With Animals Is More Likely to Go Viral -
Follow Us:
Small Biz Tip: Why Online Video With Animals Is More Likely to Go Viral
online video

Do you sometimes feel like the Internet is 90 percent cat videos? There’s a reason for that—people love animals, so much so that  if you want your business’s online video to go viral on social media, you should consider using cats (or dogs or other animals) in it. With 78 percent of adult Internet users regularly watching or downloading online videos, you want to make sure yours is getting the traction you desire. According to Pew Research, funny and educational videos get watched and shared the most. But why do consumers like animals so much in online videos? (Remember the Super Bowl “Puppy Love” video? It got 50-plus million views.) Experts offer several reasons:

  • People share content that has a strong emotional impact (especially the feel-good kind).
  • Animals live in the moment, so watching them takes some of our daily stresses away.
  • Pets trigger feelings of warmth.

The next time you’re creating a business video, a little catvertising might be purrfect.

Want more online marketing ideas? Register for the Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your online marketing potential!

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

Latest posts by Rieva Lesonsky (see all)

Rieva Lesonsky


Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar