If you’ve been keeping up with Facebook, you know that last year, they changed their algorithm to the detriment of brands. Reach (the number of people who see your company’s post), dropped by a lot – 40 percent or so, according to TechCrunch.
It is estimated that posts are seen by about 10 percent of a brand’s Facebook fans. Not good.
But then they really kick you in the pants by saying, hey, you want your fans to see your posts? You’ll need to pay for those eyeballs. Enter Promoted Posts – such a nifty way for Facebook to make money.
I don’t know about you, but I don’t think it’s cool. However, if you have built up a huge following and a strong community on Facebook, what are you supposed to do?
An article on Social Media Today suggests you “figure out how much money you’d wind up spending to reach your desired number of fans each month.” Then, decide if it’s worthwhile to move them to another social network, like Twitter or Instagram, your email list, or your blog’s RSS.
What it really comes down to is this: Are your time and effort producing results based on your Facebook marketing goals?
Let’s talk about Google+.
As a social network, Google+ lets you create circles, so you can choose who you want to share stuff with – just your family, just your friends, just your customers, etc.
You can subdivide your customers into different segments, too, to ensure you send them only the messages they care about. You can also join or create a community based on interests and activities.
As for helping your search results, the value is immense. When someone does a search on Google+, relevant blog posts, photos, and videos that are on your Google+ page will pop up. Additionally, Google + relies on your social graph to deliver results, so the more +1s you have, the more likely you are to show up in their networks’ results.
I will be completely honest – I’ve thought about dumping Facebook for Google+ for my own business. Until I wrote this article, I wasn’t sure what to do, but now, I think I’ve made a decision.
What do you think? Will you keep your Facebook page, switch to Google+, or use both?
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