Small Biz Tip: 3 Reasons You Need to Keep Your Content Current -
Follow Us:
Small Biz Tip: 3 Reasons You Need to Keep Your Content Current

The key to a great sales strategy is to keep throwing things out there until something sticks–and that also holds true when it comes to content marketing. According to IMN’s “2013 Content Marketing Survey Report,” the number of U.S. companies with formal content marketing plans grew from only 28 percent in 2012 to 49 percent in 2013. Why are companies focusing on content marketing and keeping their content current? The number-one reason is to generate leads (cited by 44 percent of respondents), the number-two reason is to boost awareness of the business, and the number-three reason is to keep existing customers loyal to the business. By creating fresh, engaging and current content, you can help achieve all three of these business goals.

Want more marketing advice? Register for the Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your online marketing potential!

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

Latest posts by Rieva Lesonsky (see all)

Rieva Lesonsky


Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar