The key to a great sales strategy is to keep throwing things out there until something sticks–and that also holds true when it comes to content marketing. According to IMN’s “2013 Content Marketing Survey Report,” the number of U.S. companies with formal content marketing plans grew from only 28 percent in 2012 to 49 percent in 2013. Why are companies focusing on content marketing and keeping their content current? The number-one reason is to generate leads (cited by 44 percent of respondents), the number-two reason is to boost awareness of the business, and the number-three reason is to keep existing customers loyal to the business. By creating fresh, engaging and current content, you can help achieve all three of these business goals.
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