Small Biz Tip: 3 Reasons You Need to Keep Your Content Current - Forum.web.com
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Small Biz Tip: 3 Reasons You Need to Keep Your Content Current
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The key to a great sales strategy is to keep throwing things out there until something sticks–and that also holds true when it comes to content marketing. According to IMN’s “2013 Content Marketing Survey Report,” the number of U.S. companies with formal content marketing plans grew from only 28 percent in 2012 to 49 percent in 2013. Why are companies focusing on content marketing and keeping their content current? The number-one reason is to generate leads (cited by 44 percent of respondents), the number-two reason is to boost awareness of the business, and the number-three reason is to keep existing customers loyal to the business. By creating fresh, engaging and current content, you can help achieve all three of these business goals.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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