Small Biz Tip: 3 Tips for Working With Big Retailers - Forum.web.com
Follow Us:
Small Biz Tip: 3 Tips for Working With Big Retailers
large warehouse

You might be a small business, but you have big plans just like all companies, and part of your plans should be to sell your products and services to big retailers. Some big retailers make the process fairly straight forward; for instance, Walmart and Sam’s Club supply an online submission form. Target requests you call their vendor hotline. But how can you increase your odds of getting your product and/or service accepted? First, make sure you have all your facts straight. That means you should be able to answer any question thrown at you, including information about your competitors and the products the big retailer already has on their shelf. Second, make sure you’re clear on what makes your product or service different from the rest—what is your Unique Selling Proposition (USP)? Knowing your USP will help you to convince the retailer why your business should be represented on their shelves. Finally, make sure you can fulfill the orders. Don’t promise something and then not deliver. You won’t get a second chance. Remember, most large retailers want to contract with small businesses, so if you can argue your case effectively, you have a pretty good shot.

Register for the Web.com Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your online marketing potential!

 

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

Latest posts by Rieva Lesonsky (see all)

Rieva Lesonsky

Comments

Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar