Chances are that the customer who walked in off the street didn’t find your restaurant by chance, but by using a location-based social media site. In a survey from SinglePlatform and research firm Chadwick Martin Bailey, 92 percent of consumers say they search for restaurants using a mobile Web browser and 81 percent use a mobile app. How can you capitalize on mobile use even more? Once customers discover your restaurant, encourage “checking in” on social media. This can help your mobile marketing efforts by alerting their friends about your location. Also encourage customers to recommend or review your restaurant online. You can also offer discounts through text messaging, email and mobile-friendly e-newsletters.
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