If your business’s local search efforts haven’t been getting results, maybe it’s because you’re putting your digital dollars in the wrong, well, location. A growing number of consumers are using Pinterest to search locally for products and services instead of going to traditional search engines. This spring Pinterest made some changes to support this trend, such as upgrading their search so descriptions of items are included, adding a “guided search” feature and launching a faster and more intuitive version of their places search tool. For businesses, Pinterest has added a do-it-yourself Promoted Pins tool so businesses can reach more people and direct pinners to their websites, as well as new and improved analytics. To capture local searchers on Pinterest, make sure your business location is included on your Pinterest page and use Place Pins so your location will show up on an interactive map.
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