It’s all about saving for consumers who opt in to receive email marketing messages from your company. By including a digital coupon in your email, you’re increasing your odds of turning that promotion into a sale. In the last quarter of 2013, emails with coupons sent by Experian Marketing Services clients saw more success than those with no coupons. Email campaigns that offered recipients a coupon had a 34 percent higher unique click rate and a 14 percent higher unique open rate. Plus, transaction rates saw a 27 percent boost. When designing your emails with coupons, make sure you include a code so you can track the sale, and have a dedicated landing page to direct consumers to.
Let Web.com’s email marketing services boost your results.